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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ” Tyler handles the creative marketing for the Kentucky Proud program, which offers grants and marketing assistance to the Commonwealth’s agricultural businesses. Tyler Madison, Program Manager, Kentucky Proud.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber. Canadian National Exhibition : Held the last two weeks of August until Labour Day, the CNE maintains its roots as an agricultural fair, but has added themes of innovation and progress over time.

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Creative Campaigns to Spark Your Next Big Idea

Konnect Agency

The best ideas dont always emerge from marketing textbooks or industry case studiestheyre found in real-life events, cultural shifts, and the unique ways brands connect with their audiences. This wasnt just a media event; it was a way to immerse attendees in the heart of their brand. Inspiration often comes from unexpected places.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.