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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how?

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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Many brands are adopting sustainable farming methods, such as organic and biodynamic agriculture, which minimize the use of harmful chemicals and promote soil health.

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How trust and transparent PR are redefining the agricultural sector

Agility PR Solutions

In the past few years, the agricultural sector has seen some significant changes. In many ways, this is due to the shift in consumer habits. The post How trust and transparent PR are redefining the agricultural sector appeared first on Agility PR Solutions.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It is best known for its consumer and lifestyle coverage, but also has a business section that covers stories about non-publicly traded companies. This means its stories often appear in numerous papers.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. So, what should you speak out on? What happens when bottom line realities collide with CSR goals? This NY Times article shows the blowback that can result.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.