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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how?

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How trust and transparent PR are redefining the agricultural sector

Agility PR Solutions

In the past few years, the agricultural sector has seen some significant changes. In many ways, this is due to the shift in consumer habits. The post How trust and transparent PR are redefining the agricultural sector appeared first on Agility PR Solutions.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. So, what should you speak out on? What happens when bottom line realities collide with CSR goals? This NY Times article shows the blowback that can result.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. The Boolean method can yield very specific and sometimes complicated search strings, so it’s best to let a seasoned Boolean expert configure these searches.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way.

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