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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Her ability to connect with people and passion for telling stories about agriculture – and more specifically the people who drive the industry — struck me right away, and over the years that focus has only become sharper and stronger.

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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Many brands are adopting sustainable farming methods, such as organic and biodynamic agriculture, which minimize the use of harmful chemicals and promote soil health.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion. The brand prioritizes sourcing sunflower oil from sustainable agriculture. The audience is no longer swayed by empty promises and flashy ads.

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The top external criticisms your brand could face

NewsWhip

From ethical resourcing to creating products that don’t disrupt ecosystems, consumers pay attention, and it’s naive of businesses to think they can skirt around the truth and “ greenwash ” their brand, because it almost always ends up in a reputation crisis. Anything less and public opinion may change.

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What is the Upcycled Food Trend

5W PR

This movement is guided by sustainability, resource efficiency, and ethical food production. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment.

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