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Media Monitoring: How to Plan, Execute and Engage

Cision

Perhaps you have a widespread international pickup to consider. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. Present: Where is your brand now ?

How To 265
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. When she turned the column into a blog, she also evolved into writing posts about ways to think about marketing, communications and social media.

Meeting 98
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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 120
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Coffee with a Journalist: Lisa Martine Jenkins, Protocol

OnePitch

Now, this is not usually what I ask on here, but how do you deal with the beat you write about like emotionally? [00:03:52] LMJ: I think it requires a certain level of both realism and optimism at the same time. You’ll be writing about something, and you’ll remember, “Oh, God. How do you – Okay. 00:04:41] LMJ: Yeah.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Examining the (weird) science of communication presentations

PR Conversations

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.