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Media Monitoring: How to Plan, Execute and Engage

Cision

Perhaps you have a widespread international pickup to consider. Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

How To 265
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

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4 Mistakes You Might Be Making With Media and Social Intelligence

PRSay

8 at PRSA’s 2017 International Conference in Boston. When we know our company, leadership, culture, customers and issues really well, it can be easy to default to using media and social intelligence to steer the ship our way. We have an agency customer representing an agriculture client. Using data to see what you want to see.

Media 137
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Behind the Headlines With Lauren Kaufman

Cision

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120
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Maxim Behar: Bulgaria leads Eastern Europe with the number of recent governments

Maxim Behar

The confirmed additions include the deputy prime minister and interim minister of finance, Lyudmila Petkova, the agriculture minister, Georgi Tahov, and the economic minister, Petko Nikolov. Everything is related to Kozhareva's proposal for Kalin Stoyanov to remain the minister of internal affairs. Maxim: Yes, it's probably like that.

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Maxim Behar: The world needs to know Bulgaria as an excellent investment destination

Maxim Behar

And I wondered, what does the Minister of Environment or Agriculture understand about branding, communications, or presentation? There is a total collapse of leadership abilities among many politicians, not only in Bulgaria but in many other countries. The lack of leadership distances the voters from those they vote for.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.