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Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. Online: 6,877,000 Print, Weekday: 2,592,000, Print, Weekend: 1,713,000) National Post : Another national newspaper, it is considered to be more political (conservative) than the Globe & Mail.
The publication educates farmers about new agricultural technologies. So usually that was traditional publishing, so perhaps a newspaper or a magazine. John Deere, for example, started its long running brand magazine — an early and unlikely example of content marketing — called The Furrow in the 1800s.
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