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In today’s competitive travel landscape, budget airlines have carved out a significant niche by offering affordable fares. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.
Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication.
Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one.
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. Department of Transportation claiming discriminatory practices on the part of the airline.
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.
Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?
Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Although in our experience, mileage varies widely.).
From The Crisis Intelligence Blog. TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. However, through my travels, I never got around to publishing a #CrisisRoundup last week so, here is my roundup from the past two weeks.
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.
Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. The post Flying into Zika…or not appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The triple winner of ‘Best Low-Cost Airline of the Year’ award launched its online newsroom mid 2014 as a central hub for its media releases and blog posts.
What a week for this airline! The airline continues to suffer from an unending barrage of digital and traditional media torture. Longer term, the airline faces a whale of a lawsuit from the disposed passenger who failed to leave the aircraft on his own accord. The airline learned that particular lesson the hard way.
Their TikTok presence maintains the airline’s irreverent personality while clearly communicating their brand values. The post TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
United, in an effort to become my new favorite airline, refused the boarding of the bird. Airlines and the FDA – for all their warts and all-too-frequent snafus – should be commended for allowing emotional support animals on board to assist passengers with disabilities. Last week, a woman tried to board a United flight with a peacock.
We discuss how Frontier Airlines and the Boston Public Health Commission have gone above and beyond to keep the public safe – and how other organizations, private and governmental, need to start taking a similar and proactive approach in their communications and precautionary measures. Check out our Crisis Intelligence Blog.
The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].
Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.
For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. The post Managing Online Crises: A Strategic Guide for Modern Organizations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
United Airlines reminded all of us why crisis PR is still incredibly important. Subscribe to the Cision blog for great content delivered to your inbox every day! 2017 was quite a year for marketing and PR professionals. Liven up your press releases to earn more attention. What’s on The Horizon This Year?
Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.
The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.
Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Create Engaging Content : Develop blogs, videos, and social media posts that tell stories related to your brand. Instead of trying to convince people that they aren't that, they lean into the jokes.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.
Conducting a content audit, identifying your content resources (I blogged about that last week). Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. Target could have responded in the traditional manner–a news release, media outreach, a blog post even. Developing content.
This year’s PRCA Awards recognised the work of Inmarsat’s communications leader for his work as spokesman for Inmarsat, dealing with the search for the tragic Malaysia Airlines flight that went missing in March. Blog PR Industry news'
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.
Few communications teams are better trained and more adept than the one Linda Rutherford heads at Southwest Airlines. The post How Southwest Communicated News and Empathy in the Aftermath of Flight 1380 appeared first on PR News Blog.
The post Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida appeared first on PR News Blog. As of 2:30 p.m. This will only intensify an exodus that was already in motion. Brands have… Continued.
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. While many airlines and hotels have created booking apps, those apps have not caught on. MagicBands allow guests to open room doors, enter the parks, carry meal plans and charge purchases.
This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g., Michelle Garrett blogged about pitching media in the Coronavirus Era based on journalists’ feedback.
Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant.
If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.
The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.
Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.
million social media posts from key forums, review sites, blogs, Facebook, Instagram and Twitter that appeared between June 1, 2014 and June 30, 2015. Cision’s study found that families are most concerned about price, since they are often paying for multiple airline tickets, meals and hotel rooms. Retirees.
Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? Diamond Resorts “Stay Vacationed” blog. United Airlines’ Hemispheres. Marriott Bonvoy’s Romantic Getaways.
The PR nightmare, which occurred when United Airlines infamously broke a musicians’ guitar, remains a paragon of how reactive communication strategies can make a bad problem worse. . In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .
I mentioned in a previous video blog that I thought Boeing would get out of this 737 MAX 8 crisis okay because they received endorsements from American Airlines and Southwest Airlines. Adding insult to injury, one of the company’s satellite rockets launched this week flew into the wrong orbit. So goes the top dog.
Our PR bestie explains why it worked: “Timely and part of a larger trend of airlines increasing service to smaller cities.”. Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar! Newsworthy topic of the ‘first ever’ nonstop from the NYC market.” .
Airlines were particularly hard-hit, with over 5,000 flights delayed or cancelled, leaving passengers stranded and desperate for information. Banks and airlines, in particular, faced an onslaught of inquiries and complaints. Stay Reliable When It Matters Most The Crowdstrike outage hit over 8.5
Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.
So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! But the businesses that listen, that invite our feedback, that know being interactive is key to keeping us around – they’re golden in my book. You have a fan for life in me.
Cision’s study, “ Planning Travel: What Drives Travel Decisions ,” took an in-depth look at the factors affecting families’ travel decisions by analyzing social media posts on forums, blogs and social networks. Families are very aware of the high cost of air travel, with the need to buy multiple airline tickets.
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