Sword and the Script

MAY 5, 2015

One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. Other Airlines Prey on Parent Emotions Too. American Airlines too has earned a reputation for targeting parents.

Airlines 60

Airlines Travel Customer Service Crisis 60

Maxim Behar

FEBRUARY 20, 2024

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” My advice: if you know how to write it, tweet it. The book is available on Amazon.com and BeharBooks.com.

Social Media 59

Social Media Facebook Airlines Web 59

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148