Shift Communications

DECEMBER 1, 2014

Your mission as a company or brand is the thing that you are fighting for or fighting against. If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. First, let’s begin with definitions.

Strategy 157

Strategy Airlines Exercises Corporate 157

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Tools like Mention, Brandwatch, and Hootsuite can provide real-time alerts when conversations about your brand spike or take a negative turn.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit. .

Airlines 147

Airlines Insurance Insurance Exercises 147

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Business Wire

MARCH 20, 2017

Business Wire sought out, and found in Workiva a brand that comprehensively understands the needs of publicly-traded companies. Our version of an ideal partnership lies in two brands, already industry leaders, coming together to create something never before available. Why Workiva?

Airlines 157

Airlines Case Study Policies Financial 157

Mark My Words

AUGUST 11, 2022

Daily Express As the war in Ukraine drags into its sixth month, Russia is still largely isolated from the Western world politically, culturally and in terms of corporate boycotts. Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA.

Airlines 60

Airlines Policies Travel Corporate 60

PR Matters

MAY 27, 2014

Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage. They value their employees as much as those who value their brands. With them, there’s no room for cliché, double-talk and jargon.

Airlines 162

Airlines Advertising Advertising Writing 162

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? What are brands doing differently today that they didn’t do before? The business model is beginning to grow in the U.S.

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines.

Airlines 90

Airlines Travel System Reputation 90

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Steve then gave the crowd words of advice based on lessons from real brands: the sinners and winners of social. Crescenzo #RaganDisney.

Social Media 0

Social Media Media Mobile Video 0

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. After doing a phenomenal job of cleanup and caring for passengers, Carnival let its brand ambassadors to do the talking, as many passengers posted positively about the excellent responsiveness of the ship’s staff.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR News

SEPTEMBER 7, 2017

Brands have… Continued. The post Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida appeared first on PR News Blog. As of 2:30 p.m. This will only intensify an exodus that was already in motion.

Airlines 54

Airlines Blogging Brand Branding 54

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PRSay

APRIL 6, 2018

United Airlines. Brand misjudgments. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. What does it even mean for a brand to be authentic?

Trends 108

Trends Airlines Social Media Crisis 108

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Viral 87

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Communications Conversations

NOVEMBER 19, 2021

But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. And it’s why people like Spanx’s Sara Blakely, Target’s Laysha Ward, Walmart’s Doug McMillon and Delta Airline’s Ed Bastion are winning on LinkedIn. We want authenticity. It may not feel natural.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

5W PR

MARCH 6, 2020

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Compromised travel plans, affecting the entire trip, can become the most frustrating part of a trip, especially when it seems the airline is against you every step of the way. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. First, employees work on the front lines as the primary brand ambassadors. The airline made many cardinal errors in dealing with this incident, but one of the main ones was forgetting to talk to all four audiences well.

Crisis 90

Crisis Airlines Employee Fashion 90

Mark My Words

MARCH 30, 2015

I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law. Read more expert opinion on the issue on The Drum.

Crisis Communications 60

Crisis Communications Crisis Communications Airlines 60

Bad Pitch Blog

DECEMBER 9, 2010

Quoth the really big fish: “We’re changing how people are invited to talk about brands and share information. Peter once owned a company, Help A Reporter Get A Buzz On [disclosure: my firm RLMpr represented HARGABO for two long months], now owned by Vocus, a gigantic corporation that cannot be loving the release in question: More quotes.

Social Media 96

Social Media Airlines Facebook Fashion 96

The Hoffman Agency

NOVEMBER 19, 2024

A further oddity that sometimes surfaces is the perception that corporate values matter less in Asia. How an organization can maintain global identity while resonating locally Adapting communications to local market realities is important, but upholding global brand identity is equally so.

Local 36

Local Strategy How To Agency 36

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the worlds best-loved brands.

Enterprise 78

Enterprise Automotive Company Airlines 78

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Bianchi Biz Blog

OCTOBER 3, 2022

Before the 2020 event, Automotive News called CES “… the venue of choice for brands to prove to consumers, and each other, that they are embracing the future of mobility.”. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Shift Communications

JANUARY 22, 2018

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. United Airlines failed a test of results and skills when it broke Dave Carroll’s guitar in luggage handling, then failed a lack of courage in its response. Failure of transparency , of not revealing pertinent information.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

AUGUST 20, 2019

4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. Southwest Airlines has an amazing track record of how they treat their employees and how they can directly attribute those efforts to an increasing bottom line even while in an industry in decline.

Employee 96

Employee International Internal Training 96

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. Right now our team is focused on bringing on board more consumer technology brands. He’s very networked and Google is an inspirational brand. Expert content. Influencer roundup.

Software 60

Software Airlines Corporate Construction 60

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Presspage

NOVEMBER 8, 2024

All this is done to protect the brands reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their companys reputation. Particularly airlines and their passengers suffered the repercussions.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78