Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

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ImPRessions - Crenshaw Communications

APRIL 10, 2017

As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. But airlines typically negotiate for volunteers before the flight is boarded, not after they’re seated on the plane.

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Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Employee recruiting. Organization: Edelman.

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ImPRessions - Crenshaw Communications

JUNE 26, 2019

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy.

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. In fact, the 2017 U.S.

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ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit. .

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Presspage

NOVEMBER 8, 2024

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Particularly airlines and their passengers suffered the repercussions. Over 5,000 flights were cancelled or delayed.

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Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

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Contently - Strategy

AUGUST 28, 2019

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. A well-designed piece of branded print media is even more rare. United Airlines’ Hemispheres.

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Presspage

MAY 29, 2017

The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers. At United Airlines, this was all clearly absent.

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ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. It can employ high-powered PR agencies.

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PR Matters

MAY 27, 2014

Alternatively, consider the behaviour – the actions, communications and customer service – of successful companies, such as Ben & Jerry’s , innocent drinks , Dove and Southwest Airlines. They value their employees as much as those who value their brands. They do their work responsibly and are part of their communities.

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ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

” It seems unlikely that any business would try to rebrand in two days (and the rumors have been floating for at least that long), but no brand image expert could blame Weinstein senior management for wanting to distance the company from the name. A rebranding can be part of a smart strategy for moving past a reputation crisis.

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Cision

MARCH 11, 2016

Steve explained that no one cares what you as a person (not as a brand) do, whether you’re sharing the squares run on your city blocks (“Woo, I ran 2 miles!”) Steve then gave the crowd words of advice based on lessons from real brands: the sinners and winners of social. Crescenzo #RaganDisney.

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David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines.

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ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. After doing a phenomenal job of cleanup and caring for passengers, Carnival let its brand ambassadors to do the talking, as many passengers posted positively about the excellent responsiveness of the ship’s staff.

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The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Online Reputation Explosion.

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5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. Priority One. Even distractions like activities can be helpful.

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NewsWhip

MAY 12, 2023

April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises.

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Public Relations Sydney

SEPTEMBER 29, 2014

Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. s loyal brand following is the result of an emotional connection created with its audience. Apple Inc.’s

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The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. First, employees work on the front lines as the primary brand ambassadors. Give employees the confidence that you support and appreciate the help they will give to communicating this to others. Stakeholders.

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MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” Facebook page ) and.

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Barokas

AUGUST 22, 2019

Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business. New research from Inc.

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5W PR

MARCH 6, 2020

This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible. If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs.

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Sword and the Script

AUGUST 20, 2019

We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.

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Communications Conversations

NOVEMBER 19, 2021

However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. Surely by now you’ve been the video below of her making an emotional announcement to employees. Like this post about his wonderful dog, Oliver.

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5W PR

NOVEMBER 25, 2019

Now a household brand name, GoPro rose to fame thanks to a rapid fire release of breathtaking point-of-view style action footage, all marked by the company’s timeless fisheye lens. In honour of Breast Cancer Awareness Month, for example, Delta Air Lines shared emotional personal stories from Delta employees, directly onto the company Twitter.

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Communications Conversations

APRIL 3, 2020

Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. WHY #1 – these profiles serve as an additional way to build trust with employees, customers and shareholders. It’s absolutely nutso. And, there’s really no end in sight (sometime in May, please!).

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MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”. Let’s continue!

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Social Media Branding Brand Media 66

David PR Group

APRIL 8, 2019

The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. Employees who are monitoring online activity (reviews, social media accounts, etc.) And it’s not Southwest’s fault that the planes are out of service.

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Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. The Covey Trust Matrix. The Trust Matrix demonstrates what constitutes trust.

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PR in High Definition

APRIL 23, 2020

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Much like the message I received from the airline company about baggage deals, mistimed communication can be the source of frustration if not carefully considered.

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David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. They scolded her.

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Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

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Presspage

NOVEMBER 8, 2024

All this is done to protect the brands reputation and keep operations from coming to a halt. be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on.

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Doctor Spin

APRIL 17, 2023

Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. 4 Ormont Blumberg, P.

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PR in High Definition

OCTOBER 23, 2019

When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’. Employees will leave. Furthermore, there’s the problem of definition. of all climate change.

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