Stephen Waddington

OCTOBER 10, 2020

Proactive action that businesses can take The Dialogue Project has identified eight principles drawn from case studies, articles and other sources and suggest some ways companies can help move the conversation forward and bridge the divide.

Case Study 139

Case Study Airlines Survey Study 139

5W PR

MARCH 13, 2019

5WPR CEO and Founder, Ronn Torossian spoke on this subject to two classes at Harvard Business School , Tuesday, by providing his expert analysis on the “United Breaks Guitars” case study. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Business Wire

MARCH 20, 2017

A recent case study conducted by Workiva showed that an Airline client using Wdesk completed their 10-K report three weeks earlier and their 10-Q report two weeks earlier than in previous quarters. That same client realized a 187% ROI and payback in less than three months.

Airlines 157

Airlines Case Study Policies Financial 157

Communications Conversations

OCTOBER 22, 2014

Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. Case Studies Content Strategy Employee Communications ceos and linkedin ceos linkedin case studies ceos use linkedin linkedin publishing ceos' Executive: Gary Kelly. Goal: Shaping consumer brand perceptions.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Melissa Agnes

OCTOBER 1, 2014

CDC doesn't recommend people on same commercial airline flights w/US #Ebola patient undergo monitoring. CDC recognizes that even a single case of #Ebola diagnosed in US raises concerns, but we've been preparing to respond [link]. Case Studies Leadership in a Crisis' — CDC (@CDCgov) September 30, 2014.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Stephen Waddington

JANUARY 19, 2021

The book and the case studies are all US centric but you don’t have to work hard to apply Galloway’s work to other markets. The crisis paid out a premium in valuation to organisations with an innovation narrative while stocks in bookings, entertainment, airlines, cruises and resorts were hit 50-70%.

Retail 113

Retail Crisis Education Airlines 113

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.

Communications 120

Communications Case Study Training Reputation 120

Melissa Agnes

AUGUST 5, 2014

Take a look: Or what about this ad for British Airways that was released only weeks after Malaysian Airline Flight 370 vanished without a trace: Even though the British Airways ad was planned months before it was released, there’s still no excuse. Case Studies Crisis Prevention' I can’t stress it enough.

Marketing 228

Marketing Case Study Airlines Course 228

Melissa Agnes

AUGUST 28, 2014

We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region. Case Studies Crisis Prevention' In a very short period of time it already has over 7,000 views, it will also be going out on CNN channel here in the Gulf region and by next week it will be on Gulf Air for one month.

Healthcare 238

Healthcare Social Media Media Case Study 238

Communications Conversations

APRIL 17, 2017

By now, we’re all kinda United’ed out, aren’t we? My Facebook feed was full of people still talking about it last week. My LinkedIn feed is STILL full of people opining about the incident. And, most (if not all) of this commentary has been highly critical of United.

Airlines 60

Airlines Crisis Employee LinkedIn 60

PR for Anyone

JUNE 23, 2021

Your Airlines, your resorts or travel operators. Unfortunately, for Airlines a lot of times when you’re going they’ll reschedule you or allow you to cancel without having a fee attached to it, but they don’t necessarily refund your money. So what you first want to do is just check with who you booked with.

Travel 130

Travel Television Insurance Insurance 130

Melissa Agnes

AUGUST 7, 2014

The field is constantly changing and there appears to be more cases and situations that arise that come up in the field. Malaysian Airlines (twice). Just look at this past year alone when we are looking at crisis situations. US Airways. The 2014 World Cup and the protests in Brazil. The list goes on and on.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Sword and the Script

APRIL 15, 2017

Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. Photo credit: Flickr, sebastien lebrigand, airline ( CC BY-SA 2.0 ) .

Corporate 79

Corporate Airlines How To Crisis 79

Doctor Spin

APRIL 17, 2023

In one case, a Zappos customer called to return a pair of shoes because her mother had passed away and wouldn’t need them anymore. Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Our presenters covered a wide range of case studies and techniques. Southwest Airlines: a decade of linking press releases to ticket sales Rachel Forrest , communications lead, measurement and analytics at Southwest Airlines , has a long history with attribution.

Measurement 40

Measurement Airlines Case Study Data 40

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89

Travel Airlines Hotels Marketing 89

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Prohibition

DECEMBER 17, 2021

Crisis communication case studies. These case studies offer lessons to help responders in any industry prepare for worst-case scenarios. It remains to be one of the most debated case studies on crisis communication and how it can affect a company’s reputation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MAY 14, 2019

Note on the bottom right, you can see what follow on actions visitors took including other page views – like case studies – and signups (registrations). The company also has several customer testimonials posted to it’s YouTube channel and case studies on its website. Here’s what that looks like in the detailed view.

Case Study 116

Case Study Software Web Data 116

Communications Conversations

FEBRUARY 27, 2018

In particular, I look for case study posts here. Just this past week they’ve featured posts about Vice and what they’re doing with local content and United Airlines and how they’re taking more video content creation in-house. Recently, I’ve gone to a once or twice a week schedule.

Social Media 68

Social Media Blogging Media Airlines 68

NewsWhip

JUNE 10, 2021

The Miracle on the Hudson, United airlines. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. So I’ll give you one quick story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Karen Freberg

OCTOBER 20, 2019

All of the case studies that were presented not only were ones I was aware of, but I saw these campaigns being showcased at Cannes Lions this past summer, so I know where the speaker was getting their materials. I got to hear from brands such as GrubHub, Shake Shack, Southwest Airlines, and more.

Social Media 42

Social Media Industry Strategy Conference 42

Norton's Notes

JULY 26, 2017

United Airlines Drops The Ball. This is probably the most well known crises from this year as United Airlines hasn’t had the best year. The video was bad enough but when the United Airlines CEO, Oscar Munoz attempted to make the standard PR apology , as any decent PR person would normally recommend.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. What We Learned From the Southwest Airlines Social Media Crisis ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United will weather the latest tempest, in part because the traveling public have low expectations of the airline experience.

Crisis 180

Crisis Airlines Branding Brand 180