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A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? Case Studies'

Airlines 243
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Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management  

5W PR

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. In this case it added more problems and extended the life of a negative story.

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PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

From major corporations, to airlines and hospitals, data protection is paramount. Trade reports and other wonky publications are eager to showcase specific case studies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. Focus on the benefit, not the tech.

Company 213
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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region. Case Studies Crisis Prevention' In a very short period of time it already has over 7,000 views, it will also be going out on CNN channel here in the Gulf region and by next week it will be on Gulf Air for one month.

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Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

Take a look: Or what about this ad for British Airways that was released only weeks after Malaysian Airline Flight 370 vanished without a trace: Even though the British Airways ad was planned months before it was released, there’s still no excuse. Case Studies Crisis Prevention' I can’t stress it enough.

Marketing 228
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Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

CDC doesn't recommend people on same commercial airline flights w/US #Ebola patient undergo monitoring. CDC recognizes that even a single case of #Ebola diagnosed in US raises concerns, but we've been preparing to respond [link]. Case Studies Leadership in a Crisis' — CDC (@CDCgov) September 30, 2014.