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Dialogue Project urges business to lead on civil discourse and debate

Stephen Waddington

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. These are the headline findings from the Dialogue Project a study that explores ways of improving civil discourse and reducing the polarisation in society.

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Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

Take a look: Or what about this ad for British Airways that was released only weeks after Malaysian Airline Flight 370 vanished without a trace: Even though the British Airways ad was planned months before it was released, there’s still no excuse. Case Studies Crisis Prevention' I can’t stress it enough.

Marketing 228
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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region. Case Studies Crisis Prevention' In a very short period of time it already has over 7,000 views, it will also be going out on CNN channel here in the Gulf region and by next week it will be on Gulf Air for one month.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

In one case, a Zappos customer called to return a pair of shoes because her mother had passed away and wouldn’t need them anymore. Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday.

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9 Travel Marketing Campaigns That Will Make You Laugh

MaccaPR

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89
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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.