Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal. We owe them a huge debt. Netflix replaced cinema.

Retail 113

Retail Crisis Education Airlines 113

Communications Conversations

APRIL 17, 2017

And that’s what’s bothered me most about this whole fiasco: Our industry’s penchant for analyzing these crisis incidents, playing Monday Morning Quarterback and being highly critical of the company in question’s PR strategy. . — Mikel Jollett (@Mikel_Jollett) April 10, 2017. Because really, we should know better.

Airlines 60

Airlines Crisis Employee LinkedIn 60

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. This is the power of social media for crisis prevention and preparedness.

Healthcare 238

Healthcare Social Media Media Case Study 238

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.

Communications 120

Communications Case Study Training Reputation 120

Melissa Agnes

AUGUST 5, 2014

Take a look: Or what about this ad for British Airways that was released only weeks after Malaysian Airline Flight 370 vanished without a trace: Even though the British Airways ad was planned months before it was released, there’s still no excuse. Case Studies Crisis Prevention' I can’t stress it enough.

Marketing 228

Marketing Case Study Airlines Course 228

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. There’s no weakness in providing a well-deserved apology in crisis. The findings? Talk to Us!

Corporate 79

Corporate Airlines How To Crisis 79

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. How would you define the difference between risk management and crisis management? Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. United Airlines Drops The Ball. This is probably the most well known crises from this year as United Airlines hasn’t had the best year.

Social Media 49

Social Media Airlines Media Viral 49

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler. Empower employees.

Crisis 180

Crisis Airlines Branding Brand 180

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. What We Learned From the Southwest Airlines Social Media Crisis ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48