5W PR

AUGUST 12, 2024

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. In this case it added more problems and extended the life of a negative story.

Airlines 60

Airlines Case Study Reputation Study 60

Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

NewsWhip

JUNE 10, 2021

Deploying crisis management teams | Jump to text. And it’s one of those things, that people often conflate risk management and crisis management, or don’t understand the difference necessarily in how those two either interplay or play off of each other, or nothing to do with each other sometimes.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. United Airlines Drops The Ball. This is probably the most well known crises from this year as United Airlines hasn’t had the best year.

Social Media 49

Social Media Airlines Media Viral 49