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3 Ways to Give Your Brand a Personality

Remote PR Jobs

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Showcase Customer Experiences : Utilize testimonials and case studies to highlight how your brand positively impacts customers’ lives.

Branding 245
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Does brand reputation even matter to Spirit Airlines?

Communications Conversations

I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). What they DO care about is staying true to who they are (the bare-bones airline operation offering the lowest fares around) and making money. Look no further than Spirit Airlines. Now I was curious.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Southwest Airlines. Ritz-Carlton. 2012, May 17).

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10 Crisis Communication Tips Every Business Needs

Prohibition

Crisis communication case studies. There are a handful of examples of high-profile crisis communication strategies that effectively engaged a community after a crisis, and in doing so rebuilt trust, retained customers, and even generated positive publicity. Malaysia Airlines’ MH 370 disappearance.

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#19: Building a framework for reputation management

NewsWhip

It comes down to every customer service interaction. The Miracle on the Hudson, United airlines. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers.