5W PR

AUGUST 12, 2024

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. In this case it added more problems and extended the life of a negative story.

Airlines 60

Airlines Case Study Reputation Study 60

Melissa Agnes

MARCH 18, 2014

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

Airlines 256

Airlines Crisis Privacy Case Study 256

Melissa Agnes

APRIL 15, 2014

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? Case Studies'

Airlines 243

Airlines Case Study Policies Reputation 243

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. Goal: Shaping perceptions with employees. Organization: Southwest Airlines. Organization: Edelman. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Stephen Waddington

OCTOBER 10, 2020

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. These are the headline findings from the Dialogue Project a study that explores ways of improving civil discourse and reducing the polarisation in society.

Case Study 139

Case Study Airlines Survey Study 139

Communications Conversations

APRIL 17, 2017

Maybe the United CEO was hell-bent on coming out with that initial statement backing his employees. We are not United employees. How could we possibly sit here, analyze United’s actions and have any idea what’s going on behind closed doors? We don’t know the political pressures at play internally.

Airlines 60

Airlines Crisis Employee LinkedIn 60

Doctor Spin

APRIL 17, 2023

In one case, a Zappos customer called to return a pair of shoes because her mother had passed away and wouldn’t need them anymore. Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday.

Strategy 52

Strategy Customer Service Airlines Hotels 52