5W PR

AUGUST 12, 2024

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. In this case it added more problems and extended the life of a negative story.

Airlines 60

Airlines Case Study Reputation Study 60

Melissa Agnes

APRIL 15, 2014

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? Case Studies'

Airlines 243

Airlines Case Study Policies Reputation 243

Stephen Waddington

OCTOBER 10, 2020

Others responsible include social media (80%); country leaders (79%); broadcast/cable news (75%); and national/international newspapers (75%). It was sponsored by the Institute of Public Relations and supported by Bristol-Myers Squibb, Chevron, Google, HP, Southwest Airlines and the University of Southern California.

Case Study 139

Case Study Airlines Survey Study 139

Melissa Agnes

AUGUST 5, 2014

Take a look: Or what about this ad for British Airways that was released only weeks after Malaysian Airline Flight 370 vanished without a trace: Even though the British Airways ad was planned months before it was released, there’s still no excuse. Case Studies Crisis Prevention' I can’t stress it enough.

Marketing 228

Marketing Case Study Airlines Course 228

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

Communications Conversations

APRIL 17, 2017

We don’t know the political pressures at play internally. How could we possibly sit here, analyze United’s actions and have any idea what’s going on behind closed doors? Maybe the United CEO was hell-bent on coming out with that initial statement backing his employees. Maybe the PR team got completely overruled.

Airlines 60

Airlines Crisis Employee LinkedIn 60

Sword and the Script

APRIL 15, 2017

This is a good case for PR people and attorneys to have lunch together once in a while. Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. Corp Comm Frets Leadership in Crisis Comms, says Study. b) Apologies are edited by a committee.

Corporate 79

Corporate Airlines How To Crisis 79