Remote PR Jobs

JULY 11, 2024

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Instead of trying to convince people that they aren't that, they lean into the jokes.

Branding 245

Branding Brand Storytelling Airlines 245

Prohibition

DECEMBER 17, 2021

Crisis communication case studies. These case studies offer lessons to help responders in any industry prepare for worst-case scenarios. It remains to be one of the most debated case studies on crisis communication and how it can affect a company’s reputation. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Norton's Notes

JULY 26, 2017

United Airlines Drops The Ball. This is probably the most well known crises from this year as United Airlines hasn’t had the best year. The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United will weather the latest tempest, in part because the traveling public have low expectations of the airline experience.

Crisis 180

Crisis Airlines Branding Brand 180