Axia PR

FEBRUARY 27, 2024

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

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Airlines Crisis Crisis Communications Communications 127

Melissa Agnes

AUGUST 7, 2014

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Malaysian Airlines (twice). So the question is: Which one is better to adapt for a crisis communication class? Post by Karen Freberg. Why do I say this?

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Crisis Communications Crisis Communications Exercises 262

Cision

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How to Improve Your Social Media Targeting.

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Communications Marketing Radio Airlines 225

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

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Crisis Communications Crisis Communications Case Study 212

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders.

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ImPRessions - Crenshaw Communications

MAY 15, 2019

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.

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Reputation Airlines Automotive Software 245

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Take responsibility The epitome of the weasel-word apology is the awkwardly passive “mistakes were made” cliche, which, believe it or not, you can still find in corporate communications statements. Barrymore repeated her self-justifications multiple times, which communicated the opposite of what she wanted to say.

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Publicity How To YouTube Video 343

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

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NewsWhip

MAY 30, 2019

The post How US airlines are driving engagement on the web and social appeared first on NewsWhip.

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ImPRessions - Crenshaw Communications

APRIL 10, 2017

As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. But airlines typically negotiate for volunteers before the flight is boarded, not after they’re seated on the plane.

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Airlines Hotels Crisis Reputation 159

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Reputation’s soaring value is good news for PR and corporate communications professionals. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound.

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Reputation Crisis Management Airlines Corporate 203

Melissa Agnes

SEPTEMBER 26, 2014

Facebook Changes That May Impact Your Crisis Communication Reach. TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. Enjoy the reads and have an awesome weekend! From The Crisis Intelligence Blog. Don’t miss it!

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Crisis Management Airlines Crisis Resources 199

Melissa Agnes

SEPTEMBER 30, 2016

The post Are Airlines Being Descriptive Enough in their Galaxy Note 7 Warning? Take a look: How descriptive do you think one’s crisis management message should be? Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation! appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

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Airlines Crisis Management Crisis Video 100

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

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Trade Shows Airlines Leadership Corporate 271

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

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5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.

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Crisis Management Crisis Crisis Communications Training 78

Axia PR

DECEMBER 8, 2020

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

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Corporate Airlines Communications Publicity 118

The Stalwart Blog

APRIL 14, 2017

What a week for this airline! The airline continues to suffer from an unending barrage of digital and traditional media torture. Longer term, the airline faces a whale of a lawsuit from the disposed passenger who failed to leave the aircraft on his own accord. The airline learned that particular lesson the hard way.

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Airlines Banking Fashion Crisis 74

Melissa Agnes

JUNE 3, 2014

Social media and the online landscape provide unique communication opportunities for individuals and organizations. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Ah, what an awesome and important question!

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Airlines Crisis Wikipedia Social Media 206

Cision

NOVEMBER 1, 2017

The podcast is published each month and features topics about issues in earned media communications today along with knowledgeable experts. Check out this episode by clicking below. The post Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister appeared first on Cision.

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Airlines Media Storytelling Social Media 168

Cision

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

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PR News

APRIL 18, 2018

Few communications teams are better trained and more adept than the one Linda Rutherford heads at Southwest Airlines. Communications works closely with social media staff at Southwest to craft an integrated response to incidents ranging from relatively small ones to crises.

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Airlines Communications Training Social Media 102

Shift Communications

DECEMBER 1, 2014

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy. Once you have that understanding, everything about your marketing and communications will improve dramatically.

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Strategy Airlines Exercises Corporate 157

PRSay

MAY 26, 2023

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. A complex issue requires a thoughtful communication plan.” You can watch the playback of the conversation on LinkedIn.

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Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.

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Trends Publicity Communications Tourism 127

5W PR

FEBRUARY 7, 2025

Their TikTok presence maintains the airline’s irreverent personality while clearly communicating their brand values. Successful brands like Ryanair have mastered the balance between playful content and consistent messaging. Strategic Content Planning Data shows that brands posting 3-5 times per week see optimal engagement rates.

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Viral Branding Brand Airlines 78

Communications Conversations

MARCH 19, 2015

I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). What they DO care about is staying true to who they are (the bare-bones airline operation offering the lowest fares around) and making money. Look no further than Spirit Airlines. Now I was curious.

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Airlines Reputation Branding Brand 60

Melissa Agnes

APRIL 10, 2014

Think Malaysia Airlines. As a result, in the end, the true meaning of transparency as it pertains to crisis communications is clarity and fact-based communications. Crisis Communications Food for Thought' That they are not being transparent. Read: What is your Ideal Crisis Response Time? An unprecedented crisis happened.

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Social Media Crisis Crisis Communications Media 248

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. appeared first on Crenshaw Communications. Here’s hoping for smoother road in 2018.

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Airlines Reputation Journalism Crisis 180

Melissa Agnes

OCTOBER 19, 2014

Within this episode of The Crisis Intelligence Podcast, Bill Boyd and I discuss the current state of the Ebola crisis and how the CDC, hospitals and government are fairing in their crisis communication and overall management of this escalating epidemic. Who should listen to this podcast? Running time: 1:01:02.

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

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Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

JULY 23, 2024

The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care. It’s what the recording says when you’re on hold with the pharmacy, or what the airlines say when the flight is delayed. ” Now, “inconvenience” is a terrible word.

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Leadership Crisis Airlines System 170

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

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Airlines Insurance Insurance Exercises 147

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Airlines are typically victims of a weather disaster, or occasionally, villains who are forced to make things worse by canceling flights. Of course, tickets were scarce by the time these announcements were made, but a few airlines did earn some reputation cred for their efforts. He could learn a thing or two from Mattress Mack.

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Airlines Reputation Local Policies 149

Steve Barrett on PR

JANUARY 11, 2024

But let’s not lay the blame for every negative incident at the feet of the communications profession. PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses.

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Airlines Crisis Reputation Brand 113

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. The post PR Tips For Cybersecurity Companies appeared first on Crenshaw Communications. Cyber attacks are on the rise across the globe. It also helps to adopt a more consultative relationship, because the risk of a breach or intrusion is always changing.

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Company Case Study Airlines Study 213

PRSay

FEBRUARY 24, 2017

That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.

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