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By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.
Welcome to episode #016 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another.
By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. For example: The processing of an airline ticket. The Act applies to Malaysia Airlines and they so state in their privacy policy. Better understanding the crisis of flight MH370. The Disclosure Principle.
I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisiscommunications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. US Airways.
One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.
At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.
A look at CDC’s crisiscommunication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.
In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisiscommunication plan and how they’ve managed their past crises. Tune in to learn more!
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisiscommunication strategy. Let’s start with what crisiscommunication is. What is crisiscommunication?
Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. The second is Fearbola. Get connected!
The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care. It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Swift acknowledgment and ownership of the crisis is key Crowdstrike’s response came as a status post on X.
United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How to Improve Your Social Media Targeting.
Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Southwest Airlines’ soft landing. But consider how Southwest Airlines handled a tricky passenger situation in September.
Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisiscommunication.
Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.
I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Welcome to this week’s #CrisisRoundup!
Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0.
Reputation’s soaring value is good news for PR and corporate communications professionals. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation. C-level access is critical.
Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.
Take responsibility The epitome of the weasel-word apology is the awkwardly passive “mistakes were made” cliche, which, believe it or not, you can still find in corporate communications statements. The Abbott Labs apology was effective in part because Ford shares a plan for solving the baby formula supply crisis.
By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. when a crisis happened it was common practice for an organization to withhold information, particularly if the information was incomplete or involved an organization’s Intellectual Property (e.g. Read: What is your Ideal Crisis Response Time?
Though this information is accurate and the advice within this post is relevant to any and all organizations, there have been more developments to this crisis that do not appear within this post. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. Take a look: Read: Emory’s Excellent CrisisCommunication on Facebook.
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To show leadership during a serious crisis situation. It’s not always about crisis management.
The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement.
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. Facebook dodges blame.
How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisiscommunications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?
The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent CrisisCommunication on Facebook. This is the power of social media for crisis prevention and preparedness.
As I sat on an Air Canada flight this week, listening to the message that warned passengers to power down their Samsung Galaxy Note 7 devices, I thought: “But what if somebody doesn’t power down and and there’s a fire – a crisis – mid-flight?” ” That was it.
The acceleration of social media has added to the challenges of crisiscommunications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. Communicate individually.
I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Think United Airlines recent crisis. Social Media Crisis Research Paper.
United Airlines. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. Wells Fargo. Viral videos. Cyber thefts.
When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.
“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. Given the complexities of the crisis, “we were as timely and accurate as we could be,” she said.
No one knows for sure when the crisis will end. Don’t Over-communicate. Despite the first tip, Sword & Script blogger Frank Strong reckons that this may be a crisis that defies the usual advice to over-communicate : Customers don’t need 500 emails from vendors telling them to wash their hands.
Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. United Airlines. appeared first on Crenshaw Communications.
The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].
But let’s not lay the blame for every negative incident at the feet of the communications profession. PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses.
What will your company do when a crisis occurs? . Crisiscommunications , on its surface, is easy to understand – when something bad happens, respond accordingly. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .
Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” CRISIS IDENTIFICATION PROCESS.
What a week for this airline! The airline continues to suffer from an unending barrage of digital and traditional media torture. Longer term, the airline faces a whale of a lawsuit from the disposed passenger who failed to leave the aircraft on his own accord. The airline learned that particular lesson the hard way.
Here are three compelling reasons to keep your crisiscommunications separate from your regular website and marketing tools. Airlines were particularly hard-hit, with over 5,000 flights delayed or cancelled, leaving passengers stranded and desperate for information. million devices, causing chaos across various industries.
In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisiscommunication plan and how they’ve managed their past crises. Tune in to learn more!
Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. The ways in which we communicate during these troubling times will be remembered. But how do we effectively communicate and why is it so important? Continue communications.
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.
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