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Welcome to episode #016 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another.
By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.
Armchair PR experts get lots of mileage from critiquing crisismanagement by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Well handled.
At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.
Social media amplifies both positive and negative messages, making swift, strategic crisismanagement more critical than ever. Building Your Crisis Response Foundation A strong crisismanagement strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.
I had the opportunity to present a crisismanagement workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. These Smart Social Media Tactics Will Help You Prevent A Crisis. Facebook Changes That May Impact Your CrisisCommunication Reach.
United Airlines. From a crisismanagement point of view, 2017 had it all! Why new rules are needed for crisismanagement. As creators of the award-winning digital crisismanagement platform, “In Case of Crisis,” we talk regularly to crisismanagement practitioners. Wells Fargo.
I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisismanagement. Think United Airlines recent crisis. Social Media Crisis Research Paper.
Reputation’s soaring value is good news for PR and corporate communications professionals. Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisismanagement, but while the two overlap, they are distinct. Understanding of audiences is key.
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders.
Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “CrisisManagement on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.
The acceleration of social media has added to the challenges of crisiscommunications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. Communicate individually.
So, of course, I opened my iPhone and recorded this week’s episode of the #crisisready video series where I discuss the concept of giving people more context when releasing an important message in your crisis prevention and crisismanagement. The post Are Airlines Being Descriptive Enough in their Galaxy Note 7 Warning?
Within this episode of The Crisis Intelligence Podcast, Bill Boyd and I discuss the current state of the Ebola crisis and how the CDC, hospitals and government are fairing in their crisiscommunication and overall management of this escalating epidemic. Who should listen to this podcast? Running time: 1:01:02.
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s not always about crisismanagement. To announce a new strategy. To launch a key product.
Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. A B2C chief communications officer will function both as a mouthpiece for the company and an ear to the ground. The narrative has moved from tragedy to scandal.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisiscommunication strategy. Let’s start with what crisiscommunication is. What is crisiscommunication? Over 5,000 flights were cancelled or delayed.
Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisiscommunication.
But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville.
The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care. It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Swift acknowledgment and ownership of the crisis is key Crowdstrike’s response came as a status post on X.
I just had a conversation with a colleague after publishing a post on how to communicate in a data breach or hack crisis , and the conversation lead to a petrifying realization. Oh my goodness. If you work in the transportation and/or travel industry, this should scare the crap out of you too – otherwise, we’re all screwed.
Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. A look at CDC’s crisiscommunication in the initial hours of the U.S. Take a look: Read: Emory’s Excellent CrisisCommunication on Facebook. Their communications are easy to find, informative and reassuring. Ebola announcement.
“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. A complex issue requires a thoughtful communication plan.” You can watch the playback of the conversation on LinkedIn.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
Don’t Over-communicate. Despite the first tip, Sword & Script blogger Frank Strong reckons that this may be a crisis that defies the usual advice to over-communicate : Customers don’t need 500 emails from vendors telling them to wash their hands. That little bit of love can go a long way in BOTH directions.
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisiscommunications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisiscommunication.
Within this episode of The Crisis Intelligence Podcast, Bill Boyd and I discuss the current state of the Ebola crisis and how the CDC, hospitals and government are fairing in their crisiscommunication and overall management of this escalating epidemic. Who should listen to this podcast? Running time: 1:01:02.
This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” ” Simple answer… communicate promptly, communicate factually and communicate often. Good grief! SPOKESPERSON. This doesn’t have to be the CEO.
Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. CrisisManagement In the travel industry, many things can go wrong, potentially impacting a brand and sales negatively.
The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. At United Airlines, this was all clearly absent.
Wherever possible, communicate how you will fix the problem. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. CEO Oscar Munoz, United Airlines . The post A PR View Of CEO Apologies appeared first on Crenshaw Communications. Do it quickly.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisiscommunication strategy. Lets start with what crisiscommunication is. What is crisiscommunication? Over 5,000 flights were cancelled or delayed.
Fernandes has been the CEO since 2001 and by all accounts he is a likeable character with a cult celebrity status in Indonesia who is seen as transforming the airline. As we know any crisis of any nature is a huge test for a high profile CEO but his approach has been described as a “well-oiled communications machine.”
PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Just as Pepsi’s colossal misstep was fading from memory, United Airlines said “my turn” and experienced what was maybe the worst PR week in recent memory after forcibly removing a passenger from an overbooked flight.
In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. This involves being genuine and sincere in communication.
When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisiscommunication deliver you an advantage?
But when it comes to crisiscommunications and reputation management, I believe they can learn plenty from previous crises to navigate us through this pandemic. Today my team and I work to safeguard the reputations of our credit union partners, emphasizing communication strategies for staff, members and community.
In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.
But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. And not every company has an appropriate response to that specific crisis.
Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. More specifically, articles with narratives opposing mandates tended to come from conservative publications.
The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ Absolute state of it. .
Deploying crisismanagement teams | Jump to text. And it’s one of those things, that people often conflate risk management and crisismanagement, or don’t understand the difference necessarily in how those two either interplay or play off of each other, or nothing to do with each other sometimes.
What happened on-board flight 9525 could have happened to any other airline. The heartfelt apology by the GermanWings executives to the families of those who died at the hands of a deranged pilot demonstrates the importance of being seen to be taking responsibility. Being closed and defensive is toxic to restoring trust.
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