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At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders. HugOps [link].
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.
The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.
With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. They don’t trust the press, and they may be wary of social media and its risks. To announce a new strategy.
Social media and the online landscape provide unique communication opportunities for individuals and organizations. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Ah, what an awesome and important question!
Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.
As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. But airlines typically negotiate for volunteers before the flight is boarded, not after they’re seated on the plane.
Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. Organization: Edelman. Did it work?
What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. The airline continues to suffer from an unending barrage of digital and traditional media torture.
“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. “We
A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.
The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.
That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.
We saw American and United Airlines also announced that they are effectively furloughing, if not completely letting go, tens of thousands of workers themselves. I think more will follow in the tech industry if you at least read the tea leaves from their earnings reports and other press releases and investor relations communications.
The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Investing in training employees pays big dividends. When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Employee Advocacy.
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.
To develop a more effective crisis communications strategy, we need to understand trust. We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Failure of credibility , an inability to convince others or be perceived as believable. Christopher S.
But while most of us won’t tolerate swearing in a civil conversation, we don’t seem to tire of tolerating clichés in communications. In our professional world of communications we have developed an endless appetite for jargon and use the casual language of exploitation and manipulation.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. It can employ high-powered PR agencies.
Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. The airlines themselves have to return their fleets to service. Our main focus now is the safe return to service of the whole fleet.
Wherever possible, communicate how you will fix the problem. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy.
Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business. New research from Inc.
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for EmployeeCommunications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.
Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. The ways in which we communicate during these troubling times will be remembered. But how do we effectively communicate and why is it so important? Continue communications.
The low-cost airline Valujet became AirTran after a fatal crash that was found to be the result of negligence. Occasionally marketing or communications executives cook up a rebranding because they want to signal a new direction, or even to distract from sluggish business indicators, but it’s nearly always a bad idea.
However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. In the countries surveyed, 70% of respondents said people should be encouraged to communicate more often with those who hold opposing views.
Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Your employees have access to everyone (and everything) at their fingertips – be cautious of that. Southwest Airlines.
See these related posts: Crisis Comms: No one More Reliable than an Employee. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. As for the airlines, flying, once a glamorous mode of travel, has devolved into a miserable experience from start to finish.
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. In the wake of so many controversies, its communications has been slow and reactive.
The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers. At United Airlines, this was all clearly absent.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.
Just this week, United Airlines removed two young female passengers traveling on employee passes. Leggings, which were deemed inappropriate for employee relatives to wear while traveling on the airline. ” The post 10 Do’s And Don’ts For Better PR Ideas appeared first on Crenshaw Communications.
Here are three compelling reasons to keep your crisis communications separate from your regular website and marketing tools. Airlines were particularly hard-hit, with over 5,000 flights delayed or cancelled, leaving passengers stranded and desperate for information. Stay Reliable When It Matters Most The Crowdstrike outage hit over 8.5
Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.
Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.
Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. First, employees work on the front lines as the primary brand ambassadors. Give employees the confidence that you support and appreciate the help they will give to communicating this to others. Stakeholders.
The company’s communications team found itself pivoting into crisis mode. Things began to continually get worse,” said Kristin Seay, Delta’s director of employeecommunications. Our communications strategies and ways of working were based on whatever had happened the day before.”.
Maybe the United CEO was hell-bent on coming out with that initial statement backing his employees. We are not United employees. How could we possibly sit here, analyze United’s actions and have any idea what’s going on behind closed doors? We don’t know the political pressures at play internally.
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