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United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders. Conclusion.
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. Not surprisingly, few have to do with the intern topic. I get that.
The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.
Reputation’s soaring value is good news for PR and corporate communications professionals. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound.
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.
Social media and the online landscape provide unique communication opportunities for individuals and organizations. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Ah, what an awesome and important question!
Within this episode of The Crisis Intelligence Podcast, Bill Boyd and I discuss the current state of the Ebola crisis and how the CDC, hospitals and government are fairing in their crisis communication and overall management of this escalating epidemic. Who should listen to this podcast? Running time: 1:01:02.
This generally was done to give the organization time to fully investigate the situation to either resolve internally or if the public needed to be aware to provide factual, proven and therefore non-biased information, good or bad, that allowed those affected to move on. Think Malaysia Airlines. In the good old days before web 2.0,
The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].
The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care. It’s what the recording says when you’re on hold with the pharmacy, or what the airlines say when the flight is delayed. ” Now, “inconvenience” is a terrible word.
For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.
That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Make the data real for real people,” she says.
Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.
“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. A complex issue requires a thoughtful communication plan.” You can watch the playback of the conversation on LinkedIn.
Take a look: Or what about this ad for British Airways that was released only weeks after Malaysian Airline Flight 370 vanished without a trace: Even though the British Airways ad was planned months before it was released, there’s still no excuse. I can’t stress it enough. Let me leave you with this last question: Are you smart?
Read: Emory’s Excellent Crisis Communication on Facebook. We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk.
The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 Unbelievable airline – paid several thousand dollars and the IFE doesn’t even work! million people traveling daily.
One of the largest internationalairlines was preparing to announce its plans of a $30 million, 18-month-long project to enhance the premium ground facilities at JFK International Airport’s Terminal 7 in New York City.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.
The low-cost airline Valujet became AirTran after a fatal crash that was found to be the result of negligence. To distract from internal problems. Internal problems are, by definition, inside an organization, so a rebranding to move past institutionalized behavior is like a band-aid on a bullet wound.
Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. KLM Royal Dutch Airlines KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom.
This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” ” Simple answer… communicate promptly, communicate factually and communicate often. Good grief! SPOKESPERSON. This doesn’t have to be the CEO.
Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.
This will include products for connected cars and vehicle-to-everything (V2X) communication, software-defined vehicles, autonomous driving and ADAS, electric vehicles and charging, and much more. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Those interested in exhibiting should visit: [link].
Others responsible include social media (80%); country leaders (79%); broadcast/cable news (75%); and national/international newspapers (75%). In the countries surveyed, 70% of respondents said people should be encouraged to communicate more often with those who hold opposing views.
Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. Done well, it might even win the PR Week communicator of the year award.
Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Social Media Win #1: Brands that realize that whatever is internal is external, and use that to their advantage. Southwest Airlines.
To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?
The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers. At United Airlines, this was all clearly absent.
The company’s communications team found itself pivoting into crisis mode. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Our communications strategies and ways of working were based on whatever had happened the day before.”. Internal messages repurposed for news media.
It’s an interesting time to be a communicator. When the going gets tough, you need to communicate more, not less. And you need communications professionals to make sure it’s done right. (If If you don’t believe us, just look at Twitter’s public flailing with a CEO who thinks he can handle communications himself.
There’s a very smart exercise to be done when floating an idea internally. Just this week, United Airlines removed two young female passengers traveling on employee passes. Leggings, which were deemed inappropriate for employee relatives to wear while traveling on the airline. Do work backward. The reason?
The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.
Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.
How from a consultant I became a "driver" of the Founder and CEO of the tremendously successful airline Wizz Air - Jozsef Varadi When I first went to the Wizz Air's office not far from Budapest Airport, I was amazed by three things that seemed more than obvious in modern business.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.
We don’t know the political pressures at play internally. How could we possibly sit here, analyze United’s actions and have any idea what’s going on behind closed doors? Maybe the United CEO was hell-bent on coming out with that initial statement backing his employees. Maybe the PR team got completely overruled.
We quickly recognized how valuable Presspage would be, especially to large companies with complex PR and communication needs." It was the first solution of its kind: a digital newsroom that made it easier than ever for companies to communicate and interact with the press and other stakeholders. So, what’s next for Presspage? “At
Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. Organizational Listening: The Missing Essential in Public Communication Jim Macnamara £27.00
This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18.
Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house. When you have engaged employees, you have happy customers.
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