ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

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Crisis Management Crisis Airlines Viral 149

Remote PR Jobs

JULY 11, 2024

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. This will ensure that all external communication aligns with the chosen brand voice.

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Brand Branding Storytelling Airlines 213

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. appeared first on Crenshaw Communications. Here’s hoping for smoother road in 2018.

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Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life.

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Airlines Insurance Insurance Exercises 147

PRSay

FEBRUARY 24, 2017

That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.

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Social Media Airlines Media Meeting 118

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Reputation Us

APRIL 12, 2017

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” ” Simple answer… communicate promptly, communicate factually and communicate often. Good grief! CRISIS IDENTIFICATION PROCESS. SPOKESPERSON.

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Crisis Airlines Viral Corporate 74

PRSay

APRIL 6, 2018

United Airlines. Viral videos. The long-standing crisis playbook rule is to “address all stakeholders with empathetic and authentic communications.”. That requires a shift in communications approaches: More sophisticated monitoring and evaluation tools. This post is brought to you by RockDove , a proud sponsor of PRSA.

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Crisis Management Crisis Airlines Viral 125

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. cta] The post The Cost of a PR Disaster appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One of the main causes of bad press is a poor customer experience.

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Airlines Financial Film Viral 87

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

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Crisis Privacy Airlines Facebook 136

Barokas

DECEMBER 20, 2018

As we’re all drumming up the best and brightest to get our clients noticed in the year ahead, I wanted to share some inspiration in a few of the merriest viral holiday ad campaigns the Internet could find. The Canadian budget airline set up live “Santa-Cams” in airport terminals, asking travelers to share their wish lists for Santa.

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Airlines Viral Travel Groups 88

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Just as Pepsi’s colossal misstep was fading from memory, United Airlines said “my turn” and experienced what was maybe the worst PR week in recent memory after forcibly removing a passenger from an overbooked flight.

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Social Media Airlines Media Viral 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY.

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Instagram Crisis Local Privacy 98

ReimaginePR

JUNE 18, 2015

Can PR & Communications Solve Societal Apathy? What can conscientious communicators do? What are some learnings that communicators, especially public relations practitioners working with NGOs, can take away from the divergent paths of Ebola and ALS awareness? Written by Everett Martin. Selfish, right?

Airlines 120

Airlines Viral Government Local 120

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

Presspage

MAY 11, 2017

The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response.

Social Media 79

Social Media Crisis Media Airlines 79

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Rising audience-side misinformation.

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Crisis Brand Branding Airlines 78

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

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Instagram Marketing Viral Airlines 63

David PR Group

AUGUST 17, 2017

Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her.

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Airlines Reputation Customer Service Social Media 54

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed.

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LinkedIn Crisis Viral Banking 67

Beyond PR

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

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Blogging Wikipedia YouTube Content Marketing 48

Flatiron Communications

JULY 25, 2014

Scott Mayerowitz , airline industry and travel reporter, The Associated Press: I use social media generally as a cheat sheet. One airline CEO posted on his personal verified Twitter account that the [Malaysian] plane [that disappeared] landed safely in Indonesia, which was obviously not correct. I reach out to these people.

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Airlines Journalism Twitter Social Media 37

Prohibition

DECEMBER 9, 2021

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Use all your communications channels. The key to any crisis communication is to be proactive, transparent and accountable.

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Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

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Crisis Airlines Reputation Corporate 48

Flatiron Communications

AUGUST 2, 2014

The topic, and the tools/techniques showcased, were put to the test the very next day with the downing of a Malaysian airline by Russian-backed separatists in eastern Ukraine. ” One conservative pundit, David Frum, jumped the gun by calling BS the dramatic image of two grieving Palestinian men covered in blood.

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Airlines Facebook Viral Social Media 31

Buchanan PR

JANUARY 16, 2025

Musks willingness to engage in controversy and his unique approach to communication keep him highly visible and relevant in the tech and business worlds. Shock value, scandal, or even outrageous comments can sometimes fuel viral marketing, leading to a surge in attention. Yet, the outrage didnt always result in a loss of customers.

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Airlines Viral Crisis Social Media 86

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. Prompt notification and transparent communications to all affected audiences are critical elements here. The Viral Customer Complaint.

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Reputation Viral Employee Customer Service 130

Doctor Spin

MARCH 8, 2025

Here, I break down some of the most infamous PR disasterswhat went wrong, how companies mishandled their responses, and what lessons communicators can learn from these high-profile failures. United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. The hashtag #DeleteUber went viral.

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Examples Airlines Viral Crisis 52

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Social Media Today – This online community portal published by a Washington, D.C.-based

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Blogging Marketing YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United will weather the latest tempest, in part because the traveling public have low expectations of the airline experience.

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