5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. Airlines and mortuaries, on the other hand, usually see low MAUs when compared to DAUs. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Consumer 88

Consumer Airlines Energy Industry 88

Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. The airport, airlines, hotels and rideshare companies – they are all short-staffed.

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

Airlines 60

Airlines Travel Customer Service Crisis 60

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 Unbelievable airline – paid several thousand dollars and the IFE doesn’t even work! million people traveling daily.

Travel 120

Travel Technology Airlines Wireless 120

Remote PR Jobs

JULY 11, 2024

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.

Branding 213

Branding Brand Storytelling Airlines 213

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Let’s try this one with airlines at a dinner party. American Airlines is the formal one who knows exactly which utensils to use at every course. Is your brand a friend to your consumers where they are today?

Exercises 52

Exercises Branding Brand Airlines 52

Prowly

APRIL 10, 2025

Example #4: United Airlines Source In 2017, United Airlines faced a major backlash after a passenger was violently removed from an overbooked flight. There were several follow-up statements and apologies from the airline to attempt to rectify the situation, but the damage had already been done. This exacerbated the situation.

Social Media 104

Social Media Reputation How To Media 104

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Waiting even a few hours can irk consumers even more, and a swift response earns points. A simple “I’m sorry” can go a long way toward appeasing cranky consumers. Airlines are well known for offering vouchers or upgrades when complainers have legitimate gripes. Offer a genuine apology if warranted.

Social Media 159

Social Media Media Airlines Customer Service 159

Melissa Agnes

MARCH 14, 2015

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. Contact Dave directly: dave@davecarrollmusic.com.

Airlines 113

Airlines Crisis Management Transportation Crisis 113

Business Wire

MARCH 20, 2017

By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions.

Airlines 157

Airlines Case Study Policies Financial 157

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research. Be Proactive.

Consumer 60

Consumer Airlines Survey Social Media 60

Communications Conversations

MAY 12, 2020

Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain. You were a VP well before you were 30 years old (at Sun Country Airlines)–pretty incredible.

Airlines 116

Airlines Travel Local Leadership 116

Communications Conversations

OCTOBER 22, 2014

Organization: Southwest Airlines. Goal: Shaping consumer brand perceptions. Gary Kelly, CEO of Southwest Airlines was one of them. I expect we will see more in the months ahead as leaders repurpose content from other longer-form channels to LinkedIn (don’t scoff–it’s more common than you might think already).

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Flack's Revenge

MARCH 30, 2020

This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g., The competition likely are.

Crisis 199

Crisis Pitching Airlines Technology 199

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines. The second is pricing.

Airlines 90

Airlines Travel System Reputation 90

ImPRessions - Crenshaw Communications

MAY 22, 2017

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products.

Branding 185

Branding Brand Marketing Wireless 185

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. While most hotels and airlines have yet to adopt wearable technology, one major brand has: Disney. Wearable Technology.

Travel 120

Travel Technology Hotels Mobile 120

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

5W PR

MARCH 13, 2019

The PR nightmare, which occurred when United Airlines infamously broke a musicians’ guitar, remains a paragon of how reactive communication strategies can make a bad problem worse. . In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

NOVEMBER 20, 2017

Airlines have started using more characters. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Consumer health and fitness. Consumer technology. B2B tech companies have jumped in with both feet. Who’s the most verbose?

B2C 103

B2C Airlines Pharmaceuticals Banking 103

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Presspage

NOVEMBER 8, 2024

Particularly airlines and their passengers suffered the repercussions. As a result, consumers or employees may be wronged through data tampering or other unethical activities. As a result, brands usually face a lack of consumer trust. Example 1: Crowdstrike IT outage The Crowdstrike outage, which affected over 8.5

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Compromised travel plans, affecting the entire trip, can become the most frustrating part of a trip, especially when it seems the airline is against you every step of the way.

Travel 103

Travel Technology Transportation Airlines 103

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

We all know that an unhappy consumer won’t hesitate to take their case to social media. Like an upgrade for a disgruntled airline passenger or a complimentary wine for a delayed restaurant seating, authorizing a rank-and-file employee to offer perks or benefits in a jam is very simple, and very powerful.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Cision

APRIL 2, 2015

Southwest Airlines excels at creating triggers. Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. You can harness the power by cultivating it.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Slate is investing in its own podcasting network, Panoply. Social Media Engagement.

Measurement 120

Measurement Airlines Advertising Advertising 120

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

5W PR

AUGUST 16, 2020

While considering these, marketers also should be aware and mindful that consumers are also hungry for good news. Take an airplane crash, the stakeholders include the airline, the airport, the aviation authority, the plane’s manufacturer, airline registration bodies, the government and various technical advisors. Bottom Line.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

The Proactive Report

JANUARY 5, 2015

Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago.

Reputation 100

Reputation System Employee Airlines 100

PR for Anyone

JUNE 23, 2021

Your Airlines, your resorts or travel operators. Unfortunately, for Airlines a lot of times when you’re going they’ll reschedule you or allow you to cancel without having a fee attached to it, but they don’t necessarily refund your money. So what you first want to do is just check with who you booked with.

Travel 130

Travel Television Insurance Insurance 130

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. We can offer some help here! ).

Automotive 128

Automotive Mobile Technology Hotels 128

David PR Group

APRIL 8, 2019

The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. M a n y n ews outlets covering the story focused on educating consumers about how to look for hidden cameras.

Crisis 58

Crisis Airlines Reputation Travel 58

PR in High Definition

APRIL 23, 2020

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? Naturally, this slightly unsettled me.

Crisis 71

Crisis Communications Airlines Web 71