Remove Airlines Remove Consumer Remove Crisis Management
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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat. The narrative has moved from tragedy to scandal.

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Social Media Crisis Management: PR Communication Stategy

5W PR

In a world where today’s COVID-19 crisis is much bigger than the brand but can have a tremendous effect on its business and operations, it’s highly advisable and not too late to craft and employ a social media crisis management strategy. The pandemic has created stress and hardship for consumers and brands alike.

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TCIP #041 – Life After United Breaks Guitars with Dave Carroll

Melissa Agnes

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. About guest, Dave Carroll.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

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PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

As long as the press and analysts are showing up for work, and you are also open for business, you should continue to communicate with the media, including on topics relevant to the crisis (but carefully; more about this below). The competition likely are.

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