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Social Media Crisis Management: PR Communication Stategy

5W PR

In a world where today’s COVID-19 crisis is much bigger than the brand but can have a tremendous effect on its business and operations, it’s highly advisable and not too late to craft and employ a social media crisis management strategy. The pandemic has created stress and hardship for consumers and brands alike.

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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Crisis Management In the travel industry, many things can go wrong, potentially impacting a brand and sales negatively.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.

Crisis 271
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TCIP #041 – Life After United Breaks Guitars with Dave Carroll

Melissa Agnes

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. About guest, Dave Carroll.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat. The narrative has moved from tragedy to scandal.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

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