Shift Communications

DECEMBER 1, 2014

If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters.

Strategy 157

Strategy Airlines Exercises Corporate 157

The Stalwart Blog

APRIL 14, 2017

What a week for this airline! The airline continues to suffer from an unending barrage of digital and traditional media torture. Longer term, the airline faces a whale of a lawsuit from the disposed passenger who failed to leave the aircraft on his own accord. The airline learned that particular lesson the hard way.

Airlines 74

Airlines Banking Fashion Crisis 74

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management fundamentals.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

JANUARY 16, 2020

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

Airlines 133

Airlines Hotels Tourism Energy 133

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. United Airlines. Here’s hoping for smoother road in 2018.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

Company 213

Company Case Study Airlines Study 213

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.

Blogging 215

Blogging Company Engineering Airlines 215

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

Airlines 147

Airlines Insurance Insurance Exercises 147

5W PR

AUGUST 12, 2024

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.

Airlines 60

Airlines Case Study Reputation Study 60

Business Wire

MARCH 20, 2017

A recent case study conducted by Workiva showed that an Airline client using Wdesk completed their 10-K report three weeks earlier and their 10-Q report two weeks earlier than in previous quarters. That same client realized a 187% ROI and payback in less than three months.

Airlines 157

Airlines Case Study Policies Financial 157

Communications Conversations

OCTOBER 22, 2014

Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. But, I found this use of a corporate executive’s LinkedIn profiles VERY interesting–in fact, I have yet to see another large company do anything similar since. Executive: Gary Kelly. Goal: Shaping consumer brand perceptions.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

PRSay

DECEMBER 16, 2022

Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. For her first job after college, she worked as an administrative assistant for a Japanese airline at the Los Angeles airport. But he told her she was a soldier in the corporate world, not a leader.

Corporate 67

Corporate Telecommunications Airlines Policies 67

Flack's Revenge

MARCH 30, 2020

When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g.,

Crisis 199

Crisis Pitching Airlines Technology 199

ImPRessions - Crenshaw Communications

MAY 22, 2017

“A diamond is forever” evokes the long-running DeBeers product campaign, while “Fly the Friendly Skies” is linked to United Airlines, despite the ironic overtones the slogan has now. But in the digital age, such resonance is hard to achieve, given our fragmented media environment and the battle for customer attention.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. CEO Oscar Munoz, United Airlines . But if apologizing is so simple, why do so many CEOs botch the apologies ? Some are effortlessly sincere. Remember Qwikster? )

Interviews 170

Interviews Media Training Training Video 170

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief! WORDS TO ACTION.

Crisis 74

Crisis Airlines Viral Corporate 74

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? I don’t like to be late, especially for an airline flight. My biggest pet peeve is…tardiness.

Corporate 0

Corporate Airlines Financial Journalism 0

PR Matters

MAY 27, 2014

Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage. The one thing they have in common abundance is that they’re all genuinely friendly and their words and actions reflect this.

Airlines 162

Airlines Advertising Advertising Writing 162

Presspage

MARCH 6, 2018

KLM Royal Dutch Airlines KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO Internal 87

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines. The second is pricing.

Airlines 90

Airlines Travel System Reputation 90

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89

Travel Airlines Hotels Marketing 89

PR News

SEPTEMBER 7, 2017

The post Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida appeared first on PR News Blog. As of 2:30 p.m. This will only intensify an exodus that was already in motion. Brands have… Continued.

Airlines 54

Airlines Blogging Brand Branding 54

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

PRSay

APRIL 6, 2018

United Airlines. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo. Viral videos. Cyber thefts.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. When is Enough – Enough?

Company 115

Company Apparel Airlines Crisis Communications 115

Maxim Behar

FEBRUARY 17, 2022

How from a consultant I became a "driver" of the Founder and CEO of the tremendously successful airline Wizz Air - Jozsef Varadi When I first went to the Wizz Air's office not far from Budapest Airport, I was amazed by three things that seemed more than obvious in modern business.

Airlines 98

Airlines Conference Hotels Meeting 98

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? You’ll recall that the series of “apologies” made by CEO Oscar Munoz of United Airlines when a physician was dragged off a plane in Chicago began with Munoz blaming the injured passenger. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. One of the main causes of bad press is a poor customer experience. Toshiba’s accounting fraud.

Airlines 87

Airlines Financial Film Viral 87

Presspage

APRIL 11, 2024

Everyone has their favourite brands, so it’s cool when you get to work at a place where those brands are your customers, whether it’s your favourite car maker, an airline or a watch brand." As a final note, he adds: "Corporate communications teams have always been our heroes at Presspage.

Enterprise 117

Enterprise Automotive Company Airlines 117

Cision

JULY 26, 2017

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Travel -> (Airline, Business travel, Frequent flyers, Hotel, Personal travel destinations, Travel and Entertainment, Travel services).

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. The airlines themselves have to return their fleets to service. Our main focus now is the safe return to service of the whole fleet.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

ImPRessions - Crenshaw Communications

MAY 15, 2018

He spoke from the heart — without regard for the airline’s possible culpability. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

MARCH 6, 2020

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Compromised travel plans, affecting the entire trip, can become the most frustrating part of a trip, especially when it seems the airline is against you every step of the way. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

5W PR

SEPTEMBER 7, 2017

A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. Organizations from the MTA to United Airlines have learned this the hard way. This makes smart and effective communication more important than ever.

Trends 108

Trends Airlines Social Media Crisis 108

The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. The airline made many cardinal errors in dealing with this incident, but one of the main ones was forgetting to talk to all four audiences well. Stakeholders. Too often, organizations get this backwards.

Crisis 90

Crisis Airlines Employee Fashion 90

Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Airlines 95

Airlines Measurement Banking Twitter 95