Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Corporate Airlines How To Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

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Reputation Crisis Management Airlines Corporate 203

Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

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Crisis Communications Crisis Airlines Communications 279

Institute for Public Relations

DECEMBER 19, 2023

. – The Institute for Public Relations is thrilled to announce nine new Trustees to the Board: Kristine Boyden, BCW, Chief Executive Officer (US) Katherine Burns, L’Oreal Groupe (US), AVP, Corporate Affairs and Engagement Whitney Eichinger, Southwest Airlines, Chief Communications Officer Juan Meng, Ph.D.,

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5W PR

JANUARY 16, 2020

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

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Airlines Hotels Tourism Energy 133

PR News

SEPTEMBER 7, 2017

The post Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida appeared first on PR News Blog. As of 2:30 p.m. This will only intensify an exodus that was already in motion. Brands have… Continued.

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Airlines Blogging Brand Branding 54

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

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Trade Shows Airlines Leadership Corporate 271

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief! WORDS TO ACTION.

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Crisis Airlines Viral Corporate 74

Presspage

APRIL 11, 2024

Everyone has their favourite brands, so it’s cool when you get to work at a place where those brands are your customers, whether it’s your favourite car maker, an airline or a watch brand." As a final note, he adds: "Corporate communications teams have always been our heroes at Presspage.

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Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

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Airlines Insurance Insurance Exercises 147

Presspage

MARCH 6, 2018

KLM Royal Dutch Airlines KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO Internal 87

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines. The second is pricing.

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Airlines Travel System Reputation 90

Maxim Behar

FEBRUARY 17, 2022

How from a consultant I became a "driver" of the Founder and CEO of the tremendously successful airline Wizz Air - Jozsef Varadi When I first went to the Wizz Air's office not far from Budapest Airport, I was amazed by three things that seemed more than obvious in modern business.

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Shift Communications

DECEMBER 1, 2014

If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters.

Strategy 157

Strategy Airlines Exercises Corporate 157

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. United Airlines. Here’s hoping for smoother road in 2018.

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Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

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Communications Conversations

NOVEMBER 19, 2021

But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. And it’s why people like Spanx’s Sara Blakely, Target’s Laysha Ward, Walmart’s Doug McMillon and Delta Airline’s Ed Bastion are winning on LinkedIn. We want authenticity.

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LinkedIn Employee Airlines Corporate 88

PR for Anyone

DECEMBER 27, 2023

What sets this role apart is the chance to immerse herself in these locations for a few days, unlike the routine of an airline pilot. As of 2022, women made up only 5% of commercial airline pilots—and that number is even less in other sectors like military and corporate aviation.

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Airlines Transportation Print YouTube 130

Business Wire

MARCH 20, 2017

A recent case study conducted by Workiva showed that an Airline client using Wdesk completed their 10-K report three weeks earlier and their 10-Q report two weeks earlier than in previous quarters. That same client realized a 187% ROI and payback in less than three months.

Airlines 157

Airlines Case Study Policies Financial 157

Flack's Revenge

MARCH 30, 2020

When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g.,

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Crisis Pitching Airlines Technology 199

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? I don’t like to be late, especially for an airline flight. My biggest pet peeve is…tardiness.

Corporate 0

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PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. The airlines themselves have to return their fleets to service. Our main focus now is the safe return to service of the whole fleet.

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Crisis Management Crisis Crisis Communications Airlines 106

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Government agencies. Media outlets. Public affairs firms.

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Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.

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PRSay

OCTOBER 22, 2021

This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic.

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Crisis Airlines Travel Internal 78

5W PR

MARCH 6, 2020

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Compromised travel plans, affecting the entire trip, can become the most frustrating part of a trip, especially when it seems the airline is against you every step of the way. Trip Actions.

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Travel Technology Transportation Airlines 103

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. One of the main causes of bad press is a poor customer experience. Toshiba’s accounting fraud.

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Airlines Financial Film Viral 87

Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. This message was spread via corporate channels, but a press release available to the media significantly impacted the spread of this message. Yet, what to do if a short-term crisis evolves and turns to the longer-term?

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Crisis Travel Software Airlines 78

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. CEO Oscar Munoz, United Airlines . But if apologizing is so simple, why do so many CEOs botch the apologies ? Some are effortlessly sincere. Remember Qwikster? )

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Media Training Interviews Training Video 170

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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Communications Case Study Training Reputation 120

Practical Law Construction

OCTOBER 6, 2021

This was the issue in Pakistan International Airline Corporation (Respondent) v Times Travel (UK) Ltd (Appellant). Pakistan International Airline Corporation (PIAC) was at the relevant time the only airline operating between the UK and Pakistan.

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Construction Travel Airlines Automotive 52

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

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Travel Airlines Hotels Marketing 89

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? You’ll recall that the series of “apologies” made by CEO Oscar Munoz of United Airlines when a physician was dragged off a plane in Chicago began with Munoz blaming the injured passenger. Hard to select just one, eh?

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Instagram Crisis Local Privacy 98

PRSay

APRIL 6, 2018

United Airlines. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo. Viral videos. Cyber thefts.

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Crisis Management Crisis Airlines Viral 123

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

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ImPRessions - Crenshaw Communications

MAY 22, 2017

“A diamond is forever” evokes the long-running DeBeers product campaign, while “Fly the Friendly Skies” is linked to United Airlines, despite the ironic overtones the slogan has now. But in the digital age, such resonance is hard to achieve, given our fragmented media environment and the battle for customer attention.

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The Hoffman Agency

NOVEMBER 19, 2024

A further oddity that sometimes surfaces is the perception that corporate values matter less in Asia. “Asia needs local understanding, but it should not be at the expense of best practice,” he said.

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