5W PR

AUGUST 12, 2024

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.

Airlines 60

Airlines Case Study Reputation Study 60

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Mark My Words

MARCH 30, 2015

I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law.

Crisis Communications 60

Crisis Communications Crisis Communications Airlines 60

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. When is Enough – Enough?

Company 109

Company Apparel Airlines Crisis Communications 109

ImPRessions - Crenshaw Communications

MAY 15, 2018

He spoke from the heart — without regard for the airline’s possible culpability. The initial communication demonstrates emotional intelligence in the wake of a truly terrible accident. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

APRIL 6, 2018

United Airlines. Corporate malfeasance. From a crisis management point of view, 2017 had it all! In the book, Donnelly identifies three significant consequences of the digital age that led to changes in how a traditional crisis playbook is executed: 1. This post is brought to you by RockDove , a proud sponsor of PRSA.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? You’ll recall that the series of “apologies” made by CEO Oscar Munoz of United Airlines when a physician was dragged off a plane in Chicago began with Munoz blaming the injured passenger.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. One of the main causes of bad press is a poor customer experience. Toshiba’s accounting fraud.

Airlines 87

Airlines Financial Film Viral 87

5W PR

AUGUST 27, 2018

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? This message was spread via corporate channels, but a press release available to the media significantly impacted the spread of this message.

Crisis 78

Crisis Travel Software Airlines 78

PRSay

OCTOBER 22, 2021

John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I

Crisis 78

Crisis Airlines Travel Internal 78

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. In regard to COVID-19, far be it from me to tell credit union leaders what they should be doing operationally at this time.

Crisis 78

Crisis Financial Banking Crisis Management 78

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

Ethical Voices

MARCH 28, 2022

And then after that, I really did a variety for the first part of my career of corporate and agency. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. Then I went back to corporate America. I had it for about 15 years.

Ethics 52

Ethics Strategy Real Estate Local 52

Maxim Behar

DECEMBER 20, 2022

Sales and Traffic Representative, Turkish Airlines. Dear Maxim, on behalf of Turkish Airlines, we would like to congratulate you on winning the Best PR professional in Europe. Crisis Communications Author. I think every honor you’ve received has just ben so, so much deserved and I’m sure this won’t be the last of them.

Energy 52

Energy Groups Internal International 52

ImPRessions - Crenshaw Communications

MAY 30, 2017

Chief Crisis Officer Anyone in PR today knows that the odds of their company becoming embroiled in a crisis, large or small, have increased. It touches on how, in Pulitzer Prize-winning author, Jesse Eisenger’s opinion, the organization has grown soft and fearful of taking on corporate greed and malfeasance in the modern era.

Film 159

Film Crisis Writing Airlines 159

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Other tools have offered coverage spikes for years.

Employee 132

Employee Software Survey Report 132

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

APRIL 28, 2016

What could you learn from some of the most seasoned PR and corporate communications leaders? Director of MBC and Health Care Communications Programs at Opus College of Business, St. Here’s a second helping of career insights from several of the Twin Cities’ most successful PR professionals: Michael Porter, APR. Jon Austin.

Tourism 48

Tourism Airlines Writing Meeting 48