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By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.
As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisiscommunication strategy. Let’s start with what crisiscommunication is. What is crisiscommunication? Why is crisiscommunication important?
Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisiscommunication.
Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management fundamentals.
You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.
In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisiscommunications strategy, we need to understand trust. How to Fix a PR Crisis. But what do we respond to? Christopher S. Vice President, Marketing Technology.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisiscommunication strategy. Lets start with what crisiscommunication is. What is crisiscommunication? Why is crisiscommunication important?
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisiscommunications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisiscommunication.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporatecommunications and related ethical dimensions. The program has since grown to 15 schools nationwide.
Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s CorporateCommunications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.
I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law.
Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. When is Enough – Enough?
He spoke from the heart — without regard for the airline’s possible culpability. The initial communication demonstrates emotional intelligence in the wake of a truly terrible accident. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.
United Airlines. Corporate malfeasance. From a crisis management point of view, 2017 had it all! In the book, Donnelly identifies three significant consequences of the digital age that led to changes in how a traditional crisis playbook is executed: 1. This post is brought to you by RockDove , a proud sponsor of PRSA.
Here’s a question for PR and marketing pros: Which was the most significant corporatecommunications cri sis recently ? You’ll recall that the series of “apologies” made by CEO Oscar Munoz of United Airlines when a physician was dragged off a plane in Chicago began with Munoz blaming the injured passenger.
United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. One of the main causes of bad press is a poor customer experience. Toshiba’s accounting fraud.
One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline.
Why it matters Most Corporatecommunication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? This message was spread via corporate channels, but a press release available to the media significantly impacted the spread of this message.
John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporatecommunications for Atlanta-based Delta Air Lines. “I
As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. In regard to COVID-19, far be it from me to tell credit union leaders what they should be doing operationally at this time.
To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporatecommunications. But unfortunately a crisis can strike at any time.
Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporatecommunication directors and marketing professional subscribers.
Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporatecommunicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.
And then after that, I really did a variety for the first part of my career of corporate and agency. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. Then I went back to corporate America. I had it for about 15 years.
Sales and Traffic Representative, Turkish Airlines. Dear Maxim, on behalf of Turkish Airlines, we would like to congratulate you on winning the Best PR professional in Europe. CrisisCommunications Author. I think every honor you’ve received has just ben so, so much deserved and I’m sure this won’t be the last of them.
Chief Crisis Officer Anyone in PR today knows that the odds of their company becoming embroiled in a crisis, large or small, have increased. It touches on how, in Pulitzer Prize-winning author, Jesse Eisenger’s opinion, the organization has grown soft and fearful of taking on corporate greed and malfeasance in the modern era.
AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisiscommunications. Other tools have offered coverage spikes for years.
Stuart Bruce speaking at the IATA CrisisCommunications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘CrisisCommunications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.
United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. David Dao) being violently dragged off a United Airlines flight after he refused to give up his seat due to overbooking. The airlines CEO first defended the action, calling it re-accommodation rather than an assault. Weak apology.
What could you learn from some of the most seasoned PR and corporatecommunications leaders? Director of MBC and Health Care Communications Programs at Opus College of Business, St. Here’s a second helping of career insights from several of the Twin Cities’ most successful PR professionals: Michael Porter, APR. Jon Austin.
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