Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief! WORDS TO ACTION.

Crisis 74

Crisis Airlines Viral Corporate 74

Norton's Notes

OCTOBER 18, 2016

This shows you how important a corporate reputation is to a company listed on the stock market – maybe its why we are seeing more PR professionals on boards. Indeed, as the FT points out , Samsung’s response, however dithering it seems, is actually pretty quick by corporate recall standards and should be seen as a bold step.

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. In a crisis, one sure way of receiving negative publicity is by saying one thing one moment and another the next. Particularly airlines and their passengers suffered the repercussions.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

Flack's Revenge

MARCH 30, 2020

When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g.,

Crisis 199

Crisis Pitching Airlines Technology 199

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. CEO Oscar Munoz, United Airlines . But if apologizing is so simple, why do so many CEOs botch the apologies ? Some are effortlessly sincere. Remember Qwikster? )

Media Training 170

Media Training Interviews Training Video 170

Reputation Us

MAY 12, 2020

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty.

Crisis 78

Crisis Financial Banking Crisis Management 78

Mark My Words

MAY 20, 2015

What happened on-board flight 9525 could have happened to any other airline. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Cook has done nothing to counter the perception of an out of touch corporation. It sounds so simple.

Airlines 60

Airlines Crisis Corporate Financial 60

Melissa Agnes

FEBRUARY 2, 2016

” I’ve been a loyal Air Canada flyer for over two years now, choosing to fly with the airline every chance I get – which due to my work is nearly a weekly occurrence – and this was my first time being upgraded. This one interaction had me contemplating my loyalty to this airline.

Corporate 167

Corporate Airlines Employee Training 167