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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.

Blogging 215
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Sustainable Caribbean Getaways

5W PR

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Fly With Peace of Mind. The planes also carried supplies and essential goods like water and canned food to those in need.

Airlines 133
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PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. Frank Strong.

Crisis 199
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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Latest Technologies Every Traveler Needs

5W PR

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Compromised travel plans, affecting the entire trip, can become the most frustrating part of a trip, especially when it seems the airline is against you every step of the way. Trip Actions.

Travel 103
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Skybound Dreams: The Inspiring Journey of Pilot Amanda J. Harrison

PR for Anyone

What sets this role apart is the chance to immerse herself in these locations for a few days, unlike the routine of an airline pilot. As of 2022, women made up only 5% of commercial airline pilots—and that number is even less in other sectors like military and corporate aviation.

Airlines 130