PRSay

APRIL 6, 2018

United Airlines. Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo. Cyber thefts.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. He spoke from the heart — without regard for the airline’s possible culpability. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. United Airlines initially maintained that its decision to remove the passenger was justified. Malaysia Airlines’ MH 370 disappearance.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Buchanan PR

JANUARY 16, 2025

For decades, it has resonated across various fields, from classrooms to media circles to corporate boardrooms, implying that any attention, whether negative or positive, is ultimately beneficial. Shock value, scandal, or even outrageous comments can sometimes fuel viral marketing, leading to a surge in attention. But is it really true?

Airlines 86

Airlines Viral Crisis Social Media 86

Doctor Spin

MARCH 8, 2025

United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. David Dao) being violently dragged off a United Airlines flight after he refused to give up his seat due to overbooking. The airlines CEO first defended the action, calling it re-accommodation rather than an assault.

Examples 52

Examples Airlines Viral Crisis 52

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United will weather the latest tempest, in part because the traveling public have low expectations of the airline experience.

Crisis 180

Crisis Airlines Branding Brand 180

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The Viral Customer Complaint. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130