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The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisiscommunications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisiscommunication.
He spoke from the heart — without regard for the airline’s possible culpability. The initial communication demonstrates emotional intelligence in the wake of a truly terrible accident. The first statement in crisis response carries great importance, because it sets the tone for what will follow.
The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].
I’ve certainly taken my shots at United over the years with posts ranging from “The Worst CustomerService Narrative in the History of Branding” to the recent “United Enters Third Stage of a.more. More than the mistakes, it’s the type of mistakes, lacking that quality known as common sense.
Social media and online reviews bring an incredible new level of accountability to the customerservice equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.
If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. After that, increasing customerservice ideas and implementing those should eventually get you back in good grace.
But don’t immediately choose your MD – reserve them for if the crisis escalates. What will happen if a crisis does happen. Will your customerservice team receive an increased amount of calls, what about your website and social media channels? This is why it is important to prepare for a PR crisis.
Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. I took advantage of this while planning a family trip to the Bahamas last year.
Stuart Bruce speaking at the IATA CrisisCommunications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘CrisisCommunications in the Social Media Age’ conference in Istanbul. c) Donald Steel. Edward Snowdon wants us to be afraid of big government prying into our lives.
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