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Welcome to episode #016 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another.
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. United CEO Oscar Munoz: I’m sorry.
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisiscommunications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisiscommunication.
When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. He spoke from the heart — without regard for the airline’s possible culpability. Carnival Cruise – the unsinkable PR ship.
United Airlines. Viral videos. From a crisis management point of view, 2017 had it all! This post is brought to you by RockDove , a proud sponsor of PRSA. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. But what lessons can we take from the chaos?
Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal. One of the main causes of bad press is a poor customer experience.
Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The alternative to that lightning-fast candor?
The question remains – will using social media in crisiscommunication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment. The thin line between positive and negative.
Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her.
We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.
They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. This is why it is important to prepare for a PR crisis. The key to any crisiscommunication is to be proactive, transparent and accountable.
The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. That inspired Lochte to double-down on the false story on his Instagram acco unt and then swear to NBC-TV that “we wouldn’t make this up.” But he did, oh how he did. If a disaster should occur, they believe forgiveness will largely be automatic.”.
United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. David Dao) being violently dragged off a United Airlines flight after he refused to give up his seat due to overbooking. The airlines CEO first defended the action, calling it re-accommodation rather than an assault.
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