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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. US Airways.

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6 Social Media “Musts” for Crisis Communication

Cision

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself? c) Donald Steel.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students have a clear path to understanding the value of reputation and its connection to strategic communications.

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Convincing Clients to Prepare for Crisis

Solo PR Pro

One way to convince a reluctant client is to show how a botched PR crisis can affect their bottom line. PR Daily pulled these stats when Chipotle and United Airlines were each faced with customer-facing crises: “In Chipotle’s case, E. percent stock hit after the PR crisis, but lost an estimated $700 million.”.

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CEO social profiles critical comms tools during COVID-19

Communications Conversations

But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). And, we’re seeing brands use their personal CEO profiles as part of their overall strategic communications plan. Even if it’s just a start.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. When I am writing or editing others’ work, I personally use Grammarly Premium. Feel free to add your comments!

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