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Social media amplifies both positive and negative messages, making swift, strategic crisismanagement more critical than ever. Building Your Crisis Response Foundation A strong crisismanagement strategy starts long before any issues arise.
At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.
5 webinar “CrisisManagement on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. The airlines themselves have to return their fleets to service. It certainly doesn’t reflect a majority of the 100,000-plus employees at the company. We were playing catchup.
Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Yet, even though reputation management is prized, it’s not always well understood. In fact, the 2017 U.S.
As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class!” The consequences of your employees’ actions. This one interaction had me contemplating my loyalty to this airline.
A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisismanagement. To manage a corporate transition. To announce a new strategy.
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.
Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. The narrative has moved from tragedy to scandal.
But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville.
Handling stakeholders Before a crisis is even on the horizon, you need to map out your key stakeholders and identify their unique communication needs. be very different from the tone of voice you use to address the families of your employees. Particularly airlines and their passengers suffered the repercussions.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. “We
The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. At United Airlines, this was all clearly absent.
” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. If 1% (over 5000) employees are fired for defrauding their customers, how can management not take responsibility for this behavior? CEO Oscar Munoz, United Airlines . Apology accepted?
Crisis communication is an important part of any business. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Who needs crisis communication? So where do you need crisis communication? Managers and supervisors.
Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar. Typically intentions of striking are announced a few weeks in advance, but then engagement with the employee strike tends to peak during the event itself.
The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. Employees who are monitoring online activity (reviews, social media accounts, etc.) And it’s not Southwest’s fault that the planes are out of service.
My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. Q: What should my crisis team be focusing on?
Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana). Create a manual with ‘rules of engagement’ that describe how to react via the different communication channels in a crisis.
Handling stakeholders Before a crisis is even on the horizon, you need to map out your key stakeholders and identify their unique communication needs. be very different from the tone of voice you use to address the families of your employees. Particularly airlines and their passengers suffered the repercussions.
The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ Absolute state of it. .
The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ Absolute state of it. .
The airliner’s issues would have been a serious business problem for Boeing in any case, but its communications with regulators, stakeholders and the public worsened the impact. A government task force faulted Boeing for failing to adequately educate pilots on its automated safety system known as MCAS.
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