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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Well handled.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

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PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). You should check in, let them know that you are thinking of them, and that you care beyond the monthly fee.

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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Crisis Management In the travel industry, many things can go wrong, potentially impacting a brand and sales negatively.

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Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

Local public health officials in TX have begun identifying close contacts of #Ebola patient for further monitoring. CDC doesn't recommend people on same commercial airline flights w/US #Ebola patient undergo monitoring. The post Analyzing the CDC’s Crisis Communication In U.S. — CDC (@CDCgov) September 30, 2014.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis.

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10 Crisis Communication Tips Every Business Needs

Prohibition

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Crisis communication is something that all businesses should be prepared for.