Leadership In Crisis: The Crowdstrike PR Response
ImPRessions - Crenshaw Communications
JULY 23, 2024
The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care. It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Swift acknowledgment and ownership of the crisis is key Crowdstrike’s response came as a status post on X.
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