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The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement.
How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?
It’s the place where United Airlines made its first statement after its PR crisis a few months ago. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. Now, Twitter has become this de-facto newswire.
The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].
A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. And then, suddenly, like the airliner itself, the story disappeared and we forgot.
The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].
One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline. In print, Marvel planned some truly shocking storylines.
Other brands, like United Airlines, have worked to repair a loss of trust. If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. The point is that companies need a crisis plan that reflects the speed of the digital news cycle and the power of social media.
What We Learned From the Southwest Airlines Social Media Crisis ”. And will you, slave to paper as I am, print out your favorite blog posts to archive in a stack on your desk? Now, which online marketing blogs are on your list of essentials?
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