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Top 10 Marketing & Communications Posts of 2017

Cision

United Airlines reminded all of us why crisis PR is still incredibly important. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Take a look at some of the posts Cision readers loved. Top 10 U.S.

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How to Stop a Nightmare: Listen to Your Customers

Cision

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The first rule for any online crisis ?

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How to Stop a Nightmare: Listen to Your Customers

Beyond PR

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

It’s the place where United Airlines made its first statement after its PR crisis a few months ago. My first part-time job in radio news involved Saturday and Sunday radio newscasts. Now, Twitter has become this de-facto newswire. And there’s an art to that — in making yourself available but not too available.

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