Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself? c) Donald Steel. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Solo PR Pro

JUNE 11, 2019

Communications professionals know having a PR crisis plan in place is invaluable. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Whether a major event or a minor blunder, how a PR crisis is handled impacts a client’s livelihood and everything they have built.

Crisis 61

Crisis Airlines Infographics Crisis Communications 61

PRSay

JULY 10, 2019

You know the feeling when a sudden crisis hits. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. But you convey the same point with much more power, and without any rudeness, when you simply write: Checking in to see if this idea is still alive?

Pitching 139

Pitching Travel Airlines Writing 139

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. This summer it seemed there was, almost on a weekly basis, some type of crisis — Tiger Woods, Kathy Griffin, United Airlines, Mylan EpiPen or General Mills/Cheerios,” said Oppe.

Communications 121

Communications Case Study Training Reputation 121

Communications Conversations

APRIL 3, 2020

The last three weeks have been the longest crisis comms drill of our entire lives. But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). That active profile will come in awful handy during the next crisis.

Tools 78

Tools Airlines LinkedIn Crisis 78

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Other tools have offered coverage spikes for years.

Employee 156

Employee Software Survey Report 156

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Unlike U2, she doesn’t write all of her songs. Pew Internet writes that Instagram usage grew 9 percent year-over-year from 2013 to 2014 , while Facebook’s use was stagnant. On the one hand, U2 is extraordinarily popular.

Instagram 120

Instagram Fashion Sports Pinterest 120

Beyond PR

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. Find out all about it in this post about Cision Impact. Oh, and they can also help you generate leads!

Communications 64

Communications Marketing Radio Airlines 64

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Ethical Voices

MARCH 28, 2022

I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. I had it for about 15 years. Then I went back to corporate America. Everybody matters.

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight.

Airlines 137

Airlines How To Engineering Radio 137

ImPRessions - Crenshaw Communications

MAY 30, 2017

Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. Chief Crisis Officer Anyone in PR today knows that the odds of their company becoming embroiled in a crisis, large or small, have increased. Content Inc. Summer in public relations is a great time up your content game.

Film 159

Film Crisis Writing Airlines 159

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. And then, suddenly, like the airliner itself, the story disappeared and we forgot. PR crisis communications marketing outrage PR crisis' And that’s it folks.

Company 116

Company Apparel Airlines Crisis Communications 116

Beyond PR

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight.

Airlines 65

Airlines How To Engineering Data 65

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Lochte was clearly unprepared for this crisis, as evidenced by the stumbling words he used as the debacle deepened, “I over-exaggerated.”

Crisis 48

Crisis Airlines Reputation Corporate 48

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

APRIL 28, 2016

Owner, J Austin & Associates crisis communications agency, former Senior Vice President of Fleishman-Hillard, and managing director for Corporate Communications with Northwest Airlines. Practice Writing. Even in the digital, multimedia, 140-character world we live in, I spend at least 40 percent of my workday writing stuff.

Tourism 48

Tourism Airlines Writing Meeting 48

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media 49

Social Media Airlines Media Viral 49