Remove Airlines Remove Customer Service Remove Viral
article thumbnail

3 Ways to Give Your Brand a Personality

Remote PR Jobs

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Instead of trying to convince people that they aren't that, they lean into the jokes.

Branding 245
article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players.

Airlines 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. He spoke from the heart — without regard for the airline’s possible culpability. Carnival Cruise – the unsinkable PR ship.

Crisis 136
article thumbnail

Businesses Should Fight Back Against Online Attacks

David PR Group

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

article thumbnail

Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62
article thumbnail

10 Crisis Communication Tips Every Business Needs

Prohibition

United Airlines initially maintained that its decision to remove the passenger was justified. Through those events and subsequent discussions, it became clear that United Airlines’ policies surrounding overbooking flights and situations involving non-compliant passengers (as well as their customer service) required significant improvement.

article thumbnail

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. A brand is made up of the people who represent it.

Employee 129