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Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders. HugOps [link].
Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. Singapore Airlines Hero Photo on Facebook. Virgin America Hero Photo on Facebook.
For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. Internal communication is particularly critical – employees must understand the situation and their role in the response.
However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Can You Sue Former Employees for Social Media Accounts?
As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class!” The consequences of your employees’ actions. This one interaction had me contemplating my loyalty to this airline.
Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. In fact, the 2017 U.S.
It’s also a skill the communications team at Southwest Airlines has mastered. That’s why communications teams and the executives they report to often just scan the metrics without fully understanding them.The solution is to “socialize” the data, says Southwest Airlines senior communications specialist Cindy Villafranca.
be very different from the tone of voice you use to address the families of your employees. Updating internally Confusion leads to mixed messages and rumours. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Over 5,000 flights were cancelled or delayed.
“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. “We
5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. The airlines themselves have to return their fleets to service. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.
I’ve outlined these helpful tips from the comedian, er, PR guru below: Social Media Sin #1: #SocialMedia sinner #1: Not realizing that everything INTERNAL is now EXTERNAL. Social Media Win #1: Brands that realize that whatever is internal is external, and use that to their advantage. Takeaway: Leverage your employees on social media.
The low-cost airline Valujet became AirTran after a fatal crash that was found to be the result of negligence. To distract from internal problems. Internal problems are, by definition, inside an organization, so a rebranding to move past institutionalized behavior is like a band-aid on a bullet wound.
However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. Others responsible include social media (80%); country leaders (79%); broadcast/cable news (75%); and national/international newspapers (75%).
We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.
The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers. At United Airlines, this was all clearly absent.
Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. See these related posts: Crisis Comms: No one More Reliable than an Employee. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights.
Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Internal messages repurposed for news media. There were very few communications items that we produced that did not have an internal component as well as an external,” Shea said.
We don’t know the political pressures at play internally. Maybe the United CEO was hell-bent on coming out with that initial statement backing his employees. We are not United employees. How could we possibly sit here, analyze United’s actions and have any idea what’s going on behind closed doors?
There’s a very smart exercise to be done when floating an idea internally. Just this week, United Airlines removed two young female passengers traveling on employee passes. Leggings, which were deemed inappropriate for employee relatives to wear while traveling on the airline. Do work backward. The reason?
Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. WHY #1 – these profiles serve as an additional way to build trust with employees, customers and shareholders. It’s absolutely nutso. And, there’s really no end in sight (sometime in May, please!).
The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. Employees who are monitoring online activity (reviews, social media accounts, etc.) A family visiting Ireland booked a room on Air b nb.
Riot, commotion or disorder by persons other than the Contractor’s Personnel and other employees of the Contractor and Subcontractors. Strike or lockout not solely involving the Contractor’s Personnel and other employees of the Contractor and Subcontractors. In Rudolph v United Airlines Holdings, Inc.,
Let’s hear all about her in this month’s installment of PR Rock Stars: You’re the marketing manager for Sun Country Airlines–and you’re a boomerang employee, back after a few years away. In continuum, the same opportunity opened back up for me at Sun Country Airlines. The employees are family.
What do you think is the role of internal communications in this polarizing environment? . That starts with the messages and actions of prominent, visible, respected leaders and cascades through the organizations via internal communications. 5) You seem to do a lot of international work. Tell a story bigger than yourself.
be very different from the tone of voice you use to address the families of your employees. Updating internally Confusion leads to mixed messages and rumours. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Over 5,000 flights were cancelled or delayed.
Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana). Take some time to investigate internally how your colleagues or employees would react in specific situations.
Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Align internal and external communications. Public trust is perhaps your business’s most valuable commodity. It takes time to build, and it takes effort to maintain.
It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors. Police officers.
My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. Expose them. Show gratitude toward those stories to set a positive tone.
There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. He works for the NHS Foundation Trust in Gateshead.
We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. And what always impresses me most is how much your employees love you.
You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.
The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ Absolute state of it. .
Some communicators on Prezly even use this for internal communications. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. Vertical markets include finance, airlines, gaming, and lifestyle brands, although any vertical market can use the tool.
The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ Absolute state of it. .
Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. But this is part of the very big confusion of business, not only in Bulgaria, but also international business. Host: But they don't.
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.
Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”
But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. The motion was “You don’t need compliance rules when your employees have social media.” Doing right by your employees. It’s about doing the right thing.
The airliner’s issues would have been a serious business problem for Boeing in any case, but its communications with regulators, stakeholders and the public worsened the impact. Several family members are known as international art patrons and generous enough museum donors to have an entire wing of the Met named after then.
Other brands, like United Airlines, have worked to repair a loss of trust. Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” It’s tactical and speaks to what employees should strive to do every day. Companies like Yum! Customize your communications.
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