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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?

Airlines 243
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders. HugOps [link].

Crisis 271
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How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. Singapore Airlines Hero Photo on Facebook. Virgin America Hero Photo on Facebook.

Airlines 136
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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. Internal communication is particularly critical – employees must understand the situation and their role in the response.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Can You Sue Former Employees for Social Media Accounts?

Airlines 206
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Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class!” The consequences of your employees’ actions. This one interaction had me contemplating my loyalty to this airline.

Corporate 167
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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. In fact, the 2017 U.S.