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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. But airlines typically negotiate for volunteers before the flight is boarded, not after they’re seated on the plane.

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. United Airlines’ Hemispheres. The print magazine, which is also chopped up and distributed digitally assigns reported features to contract travel writers.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many service crises, such as employees abusing customers’ trust (or outright abusing customers), stem from failures of results. The Covey Trust Matrix. A Brief Catalog of Failures.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best. The reason?

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4 Tips For Undergoing Your Online Marketing Metamorphosis

MaccaPR

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. He turned those bricks into a business and he now has a handful of employees. Feed Social Media As If It’s A Living Breathing Organism.

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Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Other brands, like United Airlines, have worked to repair a loss of trust. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day.

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Don’t miss C & C’s Social Pros Podcasts with such enticing content as “How a Ginormous Accounting Firm Uses Snapchat Like a Boss” and “How to Activate Your Employees As Social Media Advocates”--or these recent posts: “ 4 Ways to Drive Your Digital Strategy With Facebook Video Ads ”. How Airbus Amassed 894,000 Followers On Instagram ”. “