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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.

Airlines 136
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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville.

Airlines 159
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. United CEO Oscar Munoz: I’m sorry. HugOps [link].

Crisis 271
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar.

Crisis 78
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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

Emotions layered with happiness make up the majority of top drivers of viral content. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life.

Airlines 147
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3 ways to impress execs with social media metrics

PRSay

It’s also a skill the communications team at Southwest Airlines has mastered. That’s why communications teams and the executives they report to often just scan the metrics without fully understanding them.The solution is to “socialize” the data, says Southwest Airlines senior communications specialist Cindy Villafranca.