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Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management  

5W PR

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.

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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said.

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

As the virus spread around the world, “The information was coming so quickly and changing so quickly,” she said. Even as Delta’s communications people adapted to rapidly changing information, they also had to determine which of their existing messages no longer applied and would have to come down.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. Information was absolutely vital. Stay as close as you can to [senior managers] and get as much information as you can. You have to bring that information up to senior management. 1 priority.

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3 ways to impress execs with social media metrics

PRSay

It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Set up meeting with colleagues and internal stakeholders to talk about the dashboard.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Like most, our LT Public Relations team has been appalled by this week’s actions (or lack of actions) by United Airlines in the wake of the many blunders. Good grief!

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