Remove Airlines Remove Internal Remove Reputation
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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? Vet, test and train.

Airlines 243
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders. Conclusion.

Crisis 271
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Local and International Laws for Protecting Your Social Media Accounts. There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember! Can You Sue Former Employees for Social Media Accounts? How to Create Policies to Legally Protect Your Brand’s Social Media Accounts.

Airlines 206
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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Internal communication is particularly critical – employees must understand the situation and their role in the response.

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Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

How do these experiences impact your organization’s reputation and, more importantly, how can you ensure to minimize their occurrences in the first place, especially when you may not even know of their existence? This one interaction had me contemplating my loyalty to this airline. Now, I am certainly not trying to pick on Air Canada.

Corporate 167
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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Southwest Airlines’ soft landing. Pepsi’s graceful mea culpa. Well handled.