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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders. Conclusion.

Crisis 271
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember! Can You Sue Former Employees for Social Media Accounts?

Airlines 206
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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

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3 ways to impress execs with social media metrics

PRSay

It’s also a skill the communications team at Southwest Airlines has mastered. That’s why communications teams and the executives they report to often just scan the metrics without fully understanding them.The solution is to “socialize” the data, says Southwest Airlines senior communications specialist Cindy Villafranca.

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Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? This one interaction had me contemplating my loyalty to this airline.

Corporate 167
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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Good grief! CRISIS IDENTIFICATION PROCESS.

Crisis 74
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Recent COVID-19 related force majeure decisions: what do they mean for construction contracts?

Practical Law Construction

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). In Rudolph v United Airlines Holdings, Inc., Recent case law.