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How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. BusinessInsider published a story on Air Koryo back in March, highlighting that “Air Koryo is the only airline in the world deemed bad enough to earn a 1-star rating from Skytrax.”. Singapore Airlines Hero Photo on Facebook. k, Pyongyang.

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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Communicate With Internal Stakeholders. Conclusion.

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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. Not surprisingly, few have to do with the intern topic. And yes, the social media intern trope is getting old. I get that.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. Internal communication is particularly critical – employees must understand the situation and their role in the response.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound. Even seven months later, some 30% of consumers said they would not fly on United.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Local and International Laws for Protecting Your Social Media Accounts. There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember! Can You Sue Former Employees for Social Media Accounts? How to Create Policies to Legally Protect Your Brand’s Social Media Accounts.

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